Monaco adds shirt and short sponsors for season kick-off

August 15 – AS Monaco have announced two new kit sponsorships to add to their growing roster for the new season.

Royal Caribbean will occupy the lower back section of the club shirt while jean manufacturer Teddy Smith’s logo will be present on the back of the shorts.

Both deals will see the companies benefit from visibility at the Stade Louis II, as well as on the club’s official signage and its various communication platforms.

Whilst the Teddy Smith deal will run until 2026, no term has been given for the partnership with Royal Caribbean.

The Teddy Smith branding made its debut in the Monegasques’ 4-2 victory on matchday 1 of the league season.

Ben Bouldin, Royal Caribbean International vice president of Europe, Middle East and Africa, said: “AS Monaco is an excellent football club with a rich history and dedicated and loyal fan base that mirrors that of Royal Caribbean. There is a strong connection between our unparalleled onboard experiences and Europe’s most loved sport, with both creating life-long memories for the entire family. This partnership enables Royal Caribbean to connect with enthusiasts worldwide and showcase our game-changing ships to new audiences, we’re excited to be officially onboard.”

No value was given for either deal.

Ben Lambrecht, AS Monaco CEO: “We are delighted to welcome Royal Caribbean, a major player in its sector, as one of the Club’s partners. Memory making opportunities are the heart of our respective activities. We look forward to the new season together.”

The news follows the Ligue 1 club’s partnership announcements with audio specialists Bang and Olufsen, whose branding will feature above the players name and number on the AS Monaco kit, as well as, who have become the club’s regional partner for Asia.

Contact the writer of this story, Harry Ewing, at moc.l1701599417labto1701599417ofdlr1701599417owedi1701599417sni@o1701599417fni1701599417