August 16 – Saudi Arabian airline Riyadh Air has been confirmed as the main and official airline partner of LaLiga’s Atlético de Madrid in a ‘multi-year’ agreement.
The deal will see the airline’s logo on the front of all team kits. Riyadh Air was only launched in March this year and will not fly its first commercial flight until 2015.
Riyadh Air is owned by Saudi Arabia’s Public Investment Fund (PIF) with the mission of being a “digitally-led, full service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft.”
Promising a best in class traveller experience, Riyadh Air said it will fly to more than 100 destinations worldwide by 2030.
Miguel Ángel Gil, CEO of Atlético de Madrid (pictured left) said: “This partnership signifies a great opportunity to offer better experiences to our fans around the world and I am confident that this alliance with Riyadh Air will elevate our club to new heights.”
Headquartered in the Saudi Arabian capital Riyadh, the fledgling airline debuted with the unveiling of one of its unique liveries during the Paris Air Show in June 2023. “Riyadh Air will pioneer new technologies and innovations whilst offering guests authentic and warm Saudi hospitality,” said the company.
“It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atlético de Madrid, one of Europe’s greatest clubs, to become their main and official airline partner,” said Tony Douglas, CEO of Riyadh Air (pictured right).
“We believe that this partnership is a perfect match, as both Riyadh Air and Atletico share a commitment to excellence and a passion for connecting people and cultures around the world. This airline created global waves when we recently launched our stunning livery and with this partnership, once again we are surprising the world as we move towards our maiden flight in 2025.”
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