Parimatch extends Leicester City partnership as club look for a bounce-back season

August 23 – Leicester City, relegated from the Premier League last season but now joint top of the Championship, have extended their partnership with online sports betting and casino brand Parimatch, managed by Gibraltar-based online gambling operator BVGroup.

The club have confirmed Parimatch’s renewal as Official Betting Partner which will see it receive branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners and on and offline advertising rights.

Parimatch in 2020 became Leicester City’s training wear partner in a one season deal.

Harj Hir, head of partnerships at Leicester City, said: “We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them”.

“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”

Parimatch is the official betting partner of Chelsea as well as the main sponsor of Botafogo and a sponsor of Brazil’s regional Paulistão competition for 2023.

Filip Pirozenok, Head of Parimatch UK, said: “Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers.”

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