Sharia compliant? becomes betting sponsor Saudi Arabia’s Newcastle United

August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker

The Estonia-based operator is also an official partner of Southampton, who were recently relegated to the Championship last season. The partnership with Newcastle is very much going in the other direction as Newcastle prepare for a Champions League campaign.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, commented: “ is a digital innovator and shares the club’s desire to unlock new ways of engaging with supporters and those who love sport.

“Having the digital expertise of as part of our Newcastle United family will help us to work together to create content and incentives that will benefit our fans in territories around the world.”

Part of the Yolo Group, marketing will focus on content, analytics and incentives such as cryptocurrency betting.

“Having previously worked with, I have seen first-hand how they engage with supporters, breaking boundaries to activate new ideas,” said Silverstone.

No value was given for the partnership which is a global rather than national or regional sponsorship.

Tim Heath, founder of Yolo Group, said: “This partnership represents an incredible opportunity to connect with fans not just locally, but across the globe. We share a common vision to push the boundaries of digital innovation in the sports industry and we are thrilled to work hand in hand with the club to create unforgettable moments for these dedicated supporters worldwide.”

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