Uphold pushes its platform into Premier League with Burnley sleeve sponsorship

September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.

Uphold’s logo debuted on the Burnley short at the weekend. Uphold will have branding across Turf Moor, on LED screens as well via fan-targeted activations throughout the season. Uphold will also be an official partner of Burnley FC Women.

Stuart Hunt, Burnley president, said: “I’m pleased to expand our fantastic portfolio of partners and welcome Uphold onboard as our Official Sleeve Partner. A global brand, their vision and drive has led to them successfully serving over 140 countries, across 300+ currencies in recent years.”

One of the fastest growing companies in San Francisco’s Silicon Valley, Uphold has more than 10 million customers on its platform for buying, trading, and holding a range of assets, from crypto to traditional currencies and precious metals.

The Uphold Card allows users to spend any asset they hold – including Bitcoin, XRP and Ethereum – anywhere in the world. The card is available in both physical and virtual form and offers no foreign transaction fees, low FX rates and cashback of up to 4% on every purchase.

Simon McLoughlin, Uphold CEO said: “We couldn’t be more proud to stand beside Burnley FC as they march back into the Premier League. The Clarets embody grit and determination – climbing back up the ranks with 101 points accrued last season alongside a 22-game unbeaten run. That’s the kind of spirit we at Uphold love.”

No value was given for the deal.

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