September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.
The partners said they will use the newfound connection to elevate fan engagement and community interactions, building off the back off an exceptional season for ‘the little donkeys’ that saw the team, stallion-like, lift the Italian title for the first time in over 30 years.
No value has been given for the deal.
Tommaso Bianchini, Chief Revenue Officer at SSC Napoli said: “Rollbit is an ambitious stakeholder in the world of online sports betting, we share their ambition to perform at the top level and are both highly committed to treat our fans to ever more innovative experiences. This partnership fits perfectly with the club’s desire to establish itself as a leader brand in the international scene and further demonstrates the club’s constant quest to partner with cutting-edge brands like Rollbit.”
Sam Norman, Head of Partnerships at Rollbit said: “We feel this is the perfect time to begin this journey together with SSC Napoli having famously just won the Scudetto, and as we begin to expand and establish ourselves as the most innovative and respected crypto gaming platform. We look forward to cheering SSC Napoli on this season as they look to retain the title and push for Champions League glory!”
Napoli continue their push to retain their Serie A title away to Genoa next weekend following a mixed opening to the season which has placed them in 6th after three games.
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