September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.
The drink will make its AC Milan debut when the 19-time Serie A champions face Hellas Verona this weekend, as they look to recover from a devastating 5-1 loss to arch-rivals Inter Milan last week.
The partnership marks the first football club partnership for BOEM, which was founded by Italian trio Fedez, Lazza and Leonardo Maria Del Vecchio in 2023.
Maikel Oettle, AC Milan’s commercial director, said: “We are delighted to welcome BOEM into our family of partners. Through this partnership, we combine AC Milan’s rich tradition and global influence with BOEM’s innovative spirit. It is a collaboration with real potential, and we are excited to begin this journey together.”
Fedez Del Vecchio added: “We are very excited about this first and very important partnership. Being at the side of AC Milan, a Club rich in history and success and with a passionate following all over the world, is a great source of pride for us.”
No value or length has been given for the deal.
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