September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.
TECNO will become the exclusive smartphone partner of the tournament following a deal signed in Singapore. In a statement, CAF president Patrice Motsepe indicated that TECNO won’t be the last major sponsor to sign up with CAF.
“There are discussions underway with several global companies that are very keen to sponsor and partner with CAF for the exciting CAF Competitions including the very popular Africa Cup of Nations (AFCON) Competitions.”
“The partnership between CAF and TECNO Mobile is significant as it brings together the Continents of Asia and Africa that account for the largest and youngest population in the world. This relationship will drive African football and CAF into a new and exciting market. TECNO Mobile has a strong footprint on the African Continent and we look forward to building a mutually beneficial partnership with them.”
Africa’s premier football competition will take from 13 January 2024 to 11 February 2024. The official draw for the tournament will be held on October 12. Total Energies and controversial Russian bookmaker 1XBet also sponsor the tournament.
TECNO mobile general manager Jack Guo said: ‘TECNO has always been deeply committed to Africa. We look forward to a dynamic partnership that not only showcases our brand’s commitment but also underscores the value and appeal of African football to a wide range of global partners. Together with the African Football Family, we are confident that we will achieve great success and create lasting memories for football and TECNO fans around the world.”
The terms of the deal were not disclosed.
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