Entain’s Polish bookie brand STS picks up local rights for UEFA club competitions

September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign. 

The agreement allows STS to activate the league brands in local marketing activities across Poland, as well as offer ticket promotions to its users.

STS was acquired by betting business Entain in a £750 million deal last month. Entain already has a deal with UEFA for the Europa League and Conference League.

Paweł Rabantek, CMO at STS, explained: “STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland. The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position.

“I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Europa Conference League from the first match day.

“At the same time, I can already announce that the benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan.”

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