September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.
The news breaks after Christopher Ward agreed a multi-year partnership with the club in June 2022 that saw the brand become Everton’s first ever Official Global Timing Partner.
The focus of the sponsorship to create new and exciting money-can’t-buy experiences for Everton Women supporters as part of the deal.
In contrast to the Premier League, the Barclays Women’s Super League (BWSL) regulations allow clubs to feature partner logos not only on the front and sleeves of shirts but also on the back.
Kate Peregrine, Marketing Director at Christopher Ward, said: “We are thrilled to continue to build on our partnership with Everton. We were passionate about wanting to support both the men’s and women’s games – accessibility and inclusivity have been core to our model and our brand from the very beginning.
“It’s brilliant to see the women’s game getting the support it rightly deserves off the back of England’s success, and how that has led to a growth in what is an incredibly competitive and absorbing Women’s Super League.”
The Christopher Ward branding will make its BWSL debut at Everton Women’s home opener against Brighton & Hove Albion on Sunday October 1.
Contact the writer of this story, Harry Ewing, at firstname.lastname@example.org