October 13 – Premier League Fulham have extended their partnership with London bookmaker Fitzdares until the end of the current season on the back of a “highly successful” debut year for the partnership last season.
As part of the deal, the bookmaker has been given an extended hopsitality lounge at Craven Cottage equipped with 30 seats overlooking match day action, with full scope to decorate in line with their brand identity.
Fitzdares have commissioned art by acclaimed sports illustrator Bill Butcher to hang on the walls, as well as imprinting their own identity using interior designer Rossana Bossom, who also designed Fitzdares’ Mayfair Club and 5 Hertford Street.
Will Woodhams, Fitzdares CEO, said: “When we started the Fitzdares Club four years ago it was beyond our wildest dreams to have a permanent location at a Premier League ground. Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience not only for our members, but for Fulham FC partners who get a little taste of Fitzdares on a matchday in the Club’s new Partner Lounge.
Jon Don-Carolis, Fulham commercial director, said: “The incredible foundations which were created during the first year of the partnership between London’s Original Football Cub and the world’s oldest bookmakers made it a natural decision to extend, we were delighted.
“The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continue to promote the importance of responsible gambling to our fans.”
On select non-matchdays, Fitzdares will host events for members including screenings of The Cheltenham Festival, Wimbledon, Royal Ascot and the occasional darts exhibition.
Fulham continue their Premier League campaign away to league leaders Spurs, who are unbeaten after eight top flight games. Fans will have to wait until the international break has concluded, with the two London sides scheduled to clash on October 23.
Contact the writer of this story, Harry Ewing, at moc.l1714298880labto1714298880ofdlr1714298880owedi1714298880sni@g1714298880niwe.1714298880yrrah1714298880