October 18 – Carabao has extended its partnership with the EFL Cup in a deal that will see the energy drink provider remain the main title sponsor of England’s second cup competition until the end of the 2026/27 season.
This three-year extension will take the partnership between the EFL and Carabao to over a decade, making the brand the longest-serving title sponsor in League Cup history.
Ben Wright, EFL chief commercial 0fficer, said: “The Carabao Cup is an incredibly valuable asset to the EFL and its Clubs, and the relationship with Carabao over the last seven years has played an important role in the life of English football.
“The longevity of Carabao’s association with the League Cup only amplifies the value the competition holds in the football calendar for Clubs and their supporters up and down the country.
Carabao Group CEO, Sathien Sathientham said: “We are delighted to renew with the EFL and extend our title sponsorship of the Carabao Cup through to 10 seasons in 2027.
“The competition has seen the brand go from strength to strength, both in the UK and globally, as we see the positive impacts of increased awareness of Carabao products and customer base among football fans.
Round Four fixtures of the 2023/24 Carabao Cup will be played the week commencing October 30, featuring the last 16 teams in the competition.
In the last round Manchester City were knocked out by 2022/23 finalists Newcastle United. The Citizens have won three of the five editions of the cup since Carabao attained title rights in 2017/18, with nine-time winners Liverpool and last season’s victors Manchester United being the only sides to break their dominance.
Contact the writer of this story, Harry Ewing, at moc.l1714295361labto1714295361ofdlr1714295361owedi1714295361sni@g1714295361niwe.1714295361yrrah1714295361