October 25 – Juventus have extended their deal with Chinese water company Ganten until 2028 – a deal that will take their partnership to 11 years.
Having been partnered for six years after signing the first contract in 2017, Ganten aims to continue to grow in Italy and Europe whilst the 33-time Italian league champions further ant to expand their fan base in China and throughout Asia.
Juventus are determined to grow their presence in China, with the club saying they will participate in a large-scale event in China during the 2023/24 season as part of the partnership extension announcement.
“The strong partnership between Ganten and Juventus demonstrates once again the recognition and trust of the Juventus brand on a global level, as well as Ganten’s support for the development of football,” said Tiziana Di Gioia, chief commercial officer of Juventus.
Ganten hold multiple sports sponsorships worldwide spanning basketball, volleyball, table tennis and football.
“We are happy to renew the partnership with Juventus for another five years,” said John Cheng, president of Ganten Italia Srl.
“It is a long-lasting collaboration which has been further strengthened and which will allow us to support the sales and presence of Ganten mineral water on the Italian market”. Wang Meihua, General Manager of Ganten Brand Center, added, “Renewing this partnership serves to further highlight the values that Juventus and Ganten share and further strengthens quality research and development in Italy and China respectively.”
Juventus were victorious against AC Milan at the San Siro over the weekend, as Juve midfielder Manuel Locatelli scored the deciding goal against his former club that knocked the Rossoneri off the league’s top spot. The Bianconeri are at home this weekend against Verona.
Contact the writer of this story, Harry Ewing, at firstname.lastname@example.org