November 6 – Ligue 1’s AS Monaco has signed a new shirt sponsorship with fashion jewellery brand APM Monaco.
APM takes over from Visit Monaco, which has been on the front of the club’s shirt from the start of the season. Reports are that the deal is for one season. No value was given though it is an increase on what Visit Monaco were paying.
Thiago Scuro, CEO of AS Monaco: “We are delighted to welcome APM Monaco, a symbol of Monegasque elegance, as the Club’s new main partner. This association between two brands sharing the same local anchorage and bothshowcasing the Principality on the international stage was an obvious choice.
The brand debuted on the match shirt against Brest at the Stade Louis-II Stadium on Sunday which Monaco won 2-0.
The club and the jeweller plan the creation of an exclusive collection, which they said “will enable the two brands to getcloser to the communities of each entity”.
Philippe Prette, CEO of APM Monaco: “As a Monegasque brand, we are extremely proud to support AS Monaco. Thispartnership was an obvious way of highlighting our Monegasque origins and our pride in contributing to the image of the Principality. It’s a wonderful professional and personal adventure.”
Monaco are currently third in Ligue 1, a point behind PSG and two points behind Nice after 11 games.
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