November 7 – Spain’s LaLiga has extended its official ball supplier deal with Puma. The current deal began with the 2019/20 season and was set to expire in summer 2025.
LaLiga said that the agreement highlights the “shared vision of both companies” regarding a lifestyle vision, the importance of innovation, the transformative capacity of sport in general, with a particular focus on football, and a series of shared values such as team work, hard work, determination and respect.
“At LaLiga we are very satisfied with the expansion of our partnership with Puma, they are a strategic partner that we are collaborating with us not only on the growth of our competition, but also for the development of our brand and our evolution. We share long-term goals with Puma as well as a way of understanding the sports industry that allows us to find very beneficial synergies, both for us and for all LaLiga fans”, stated Óscar Mayo (pictured left), executive director of LaLiga.
No term or value was given for the deal.
Javier Ortega, General Manager Europe for Puma commented “With LaLiga, we have reached great goals, and the renewal of this agreement is testimony to our long-term commitment to innovation as a development context. We are sure that this association will allow us to continue innovating in many areas, from sports technology and research to product design. We look forward to continuing building and to explore new and exciting opportunities in the world of national and international football together.”
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