November 16 – Manchester United have unveiled a multi-year global partnership with WOW Hydrate. The sports and fitness drink becomes the club’s official sports hydration partner.
Queenie Porter (pictured left), Managing Director, WOW Hydrate, said: “This is a major step for our brand. We wanted a mutually beneficial partnership that would allow us to develop impactful community and grassroots programmes, and this agreement delivers on that.
This partnership will feature both the men’s and women’s first teams in the promotion and digital content creation.
WOW Hydrate will be available within the Old Trafford stadium, with products available to purchase at all matchday concourse retail points, and across the men’s, women’s and academy training facilities at the club’s Carrington Training Centre.
WOW Hydrate plans to use the partnership to engage with local footballing communities, as well there being plans for a specially created Manchester United and Wow Hydrate co-branded range of hydration drinks.
Victoria Timpson, CEO of Alliances of Partnerships, Manchester United, said: “WOW Hydrate is a progressive and ambitious brand, and we are extremely excited to be partnering with them. We look forward to not only introducing our global fans to the science behind its range of hydration products, but also support the work it does within our footballing community.”
No value was given for the deal.
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