Romanian FA builds national team brand with Lagardère retail deal

November 22 – The Romanian Football Federation (FRF) has signed a long term agreement with retailer Lagardère which will sell national team merchandise across 22 different stores, mainly located in Romanian airports.

“Football fans now have at their disposal a whole network of shops where they can buy the products of the national football team. Complete football equipment, t-shirts, scarves, balls and much more, await them in the Lagardère Travel Retail Romania stores at the airports in Bucharest, Cluj-Napoca, Timișoara, Suceava, Bacău and Iași, plus in other stores in Bucharest, Ploiesti , Pitesti, Oradea, Iasi, Baia Mare, Craiova, Cluj-Napoca, Brasov, Arad, Constanta. The way we live, travel, shop has changed. People are more attentive to their needs and time, more impatient and eager for meaningful products. Anticipating these trends, Lagardère Travel Retail Romania brings to its customers a topic dear to Romanians: football,” said the FRF in a statement.

The partnership aims to promote Romania and its national football team on a larger scale both domestically and internationally.
Marius Văcălău, General Manager of Lagardère Travel Retail Romania said: “It is a joy for us to be the bridge between supporters and the products they love. We know that these are not simple objects, but carry with them all the memories and nostalgia that the word – football – evokes.”

Răzvan Burleanu, President of the Romanian Football Federation added: “We are happy for the signing of this partnership through which the national team jersey and other products with Romania’s insignia are closer to all tricolor supporters. Through the network of Lagardère Travel Retail Romania stores, we have the chance, from now on, to reach over three million Romanians from different areas of the country every month.”

Contact the writer of this story, Aleksander Krassimirov, at moc.l1709014009labto1709014009ofdlr1709014009owedi1709014009sni@o1709014009fni1709014009