November 24 – The English FA has announced a partnership with Adobe that will see the software company become the title sponsor of the Women’s FA Cup until July 2026.
The deal will see Adobe boost engagement across the Women’s FA Cup by introducing new social media channels and giving all 460 clubs that participate in the competition access to, and training on, Adobe Express in an effort to build a closer connection with their fans through improved content.
“The Women’s FA Cup has grown to new heights over the last few years in parallel with the wider growth of the women’s game, and we’re delighted to have Adobe on board as we target the next phase of development for the competition. We share their passion for holistically celebrating the unique characteristics that makes the Women’s FA Cup the most special and prestigious domestic cup competition in the world. With Adobe’s creative tools, used by some of the world’s biggest brands, we have a key opportunity to reach and engage new audiences for the women’s game,” said Baroness Sue Campbell, The FA’s Director of Women’s Football.
No value was given for the deal.
“The Adobe Women’s FA Cup is about inspiring stories of clubs and players that dare to dream. Cup runs, big away draws for underdogs, and the human stories behind them are truly the magic of the competition,” said Simon Morris,Vice President, International Marketing, Adobe.
“Through our partnership, and by providing access and training on our industry leading creative tools, we want to put those magic moments into the spotlight, helping the clubs, players and fans tell their stories in ever more creative ways, as well as motivate the next generation of players and supporters of the women’s game.”
The second round of the FA Women’s cup begins this weekend.
Contact the writer of this story, Harry Ewing, at moc.l1714197326labto1714197326ofdlr1714197326owedi1714197326sni@g1714197326niwe.1714197326yrrah1714197326