Arsenal tread new global sponsorship routes with ZC Rubber

December 1 – Arsenal has announced a new global partnership with ZC Tyres in a deal that will see the Chinese tyre manufacturer join the Premier League leaders’ extensive partnership roster as its Official Global Tyre Partner.

As part of the agreement, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at Emirates Stadium, as the brand looks to attract a global audience.

The leading tyre manufacturer in China and one of the top 10 tyre manufacturers globally, ZC Rubber markets and distributing a range of tyres to more than 200 countries worldwide.

It is also the parent company of tyre brands including Westlake, Goodride, Chaoyang, Arisun, Trazano, Yartu, and others.

Juliet Slot, Arsenal’s chief commercial officer, said: “We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals – including our front of shirt sponsorship with Emirates.”

Henry Shen, Vice President of ZC Rubber, said: “It is our first time to take part in this global campaign with such a well-known club in Premier League enjoying long history and high reputation. Through this collaboration such as field ads, official social media, and player’s interactive events, we aim to enhance our brand awareness in global markets. We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”

The Gunners were firing on all cylinders in the 6-0 thrashing of RC Lens in the UEFA Champions League in midweek, as they now look to maintain their place at the top of the Premier League table, hosting Wolves on Saturday afternoon.

Contact the writer of this story, Harry Ewing, at moc.l1712846793labto1712846793ofdlr1712846793owedi1712846793sni@g1712846793niwe.1712846793yrrah1712846793