January 23 – The Turkish Football Federation (TFF) and state-owned telecommunications giant Türk Telekom have renewed their long-term cooperation, with Türk Telekom becoming the technological sponsor of the Trendyol Super Lig.
The Semi-Automatic Offside System, which debuted at the World Cup in Qatar and which will start to be implemented in the SuperLig this year, is the first step in this cooperation.
TFF President Mehmet Büyükekşi (pictured below left) and Türk Telekom CEO Ümit Önal attended the signing ceremony held at Hasan Doğan National Teams Camp and Training Facilities in Riva.
Büyükekşi emphasised that the TFF view sponsors not only within the framework of sponsorship, but also as business and solution partners.
“Turk Telekom, the leading brand of digital transformation in our country, continues to be a pioneer in the use of innovative technologies. We want to continue and expand our cooperation with Türk Telekom, which gave its name to the eSüper League. The first step of our Super Lig Technology sponsorship cooperation is with the Semi-Automatic Offside System.Today, we came together for the launch of the Semi-Automatic Offside System, which we promised to implement in the second half of the 2023-2024 Season of the Trendyol Super Lig,” said Büyükekşi.
“We have introduced the Semi-Automatic Offside System, which was successfully implemented in the last World Cup and the UEFA Champions League, and which we launched in the Trendyol Super Lig for the first time in Europe after the Italian Serie A. We are very happy to win this project.”
He also said the TFF and its partners had begun work on the digital transformation of football throughout the country.
“We want to bring the Digital Football Player Information System to Turkish Football.Another project we are working on to implement is the digital football player information system that can be searched according to the positions and personal characteristics of football players all over Turkey, in every age group. Our aim will be to bring them to football. One of our main goals is to provide a large pool of young football players to our National Football Team, which is one of the youngest and most successful national teams in Europe. We will continue to project the future of Turkish Football in the medium and long term with our new technologies and digitization projects,” said Büyükekşi.
Türk Telekom CEO Ümit Önal (pictured above right) said: “As Türk Telekom, the leader of Turkey’s digital transformation, we play a leading role in the use of innovative technologies in all areas of life. We have been supporting sports and Turkish football in many areas for many years. Within the scope of our ongoing cooperation with the Turkish Football Federation, we are implementing innovations and technologies in world football quickly and successfully. In 2018, after the VAR system, for which we provided the technological infrastructure and started to be implemented in our leagues, we installed the Semi-Automatic Offside System technology, which came into our lives last week, in our stadiums and VAR Center… We are determined to make the Turkish Century the century of digital with our vision of digitalization that we transfer to all areas of life!”
Contact the writer of this story, Aleksander Krassimirov, at moc.l1708630252labto1708630252ofdlr1708630252owedi1708630252sni@o1708630252fni1708630252