January 24 – Serbia’s Red Star Belgrade (Crvena Zvezda) said they are about to renew their sponsorship with Telekom Srbija, despite the contract having expired last summer.
Telekom Srbija has been the club’s main sponsor and its branding is still seen around the club. Red Star’s general secretary Zvezdan Terzic (pictured) said that while the current sponsorship is not paid for, that will change.
Currently Red Star’s main sponsor is Russian oil company Gazprom.
“At the moment, we do not have any state company as a sponsor. Our contract expired in June, we did not extend it, but we are still advertising Telekom, even in the Champions League we wore the brand and logo without any dinars,” said Terzic.
“In that way, we wanted to show our respect for Telekom, to think about the interests of Serbia, not only for the club. I hope that the people from Telekom have recognised that we will sign the contract in the coming period. I had a conversation with Director Lucic and got a promise that we will sign next week,” he continued.
“It must be pointed out that when Zvezda signs a contract with a state company, it is not that the state gave money to Zvezda, it is not a donation, we have a market value. Deutsche Telekom is a sponsor of Bayern with €50 million per year, they signed a five-year contract worth a total of €250 million. Bayern’s shirt is worth it, as well as Zvezda’s, especially in the Champions League, where the visibility is huge and we promote Telekom within the European framework, including on the territory of England. And you know how much the viewership of the match Manchester City – Zvezda.”
Contact the writer of this story, Aleksander Krassimirov, at moc.l1708453230labto1708453230ofdlr1708453230owedi1708453230sni@o1708453230fni1708453230