April 12 – Premier League bounceback hopefuls Southampton have signed a four-year kit deal with Puma, which will see the sportswear brand become the Saints official kit supplier from the start of the 2024/25 season.
It is the first me Saints have had Puma as a kit supplier who replace the outgoing Hummel across the men’s women’s and youth teams until 2028.
The value of the deal was undisclosed.
Puma also created a one-of-a-kind pair of football boots to celebrate the partnership, which were worn by Saints striker and Puma athlete, Adam Armstrong, during the game versus Coventry City on Tuesday.
The club have announced they will be auctioning the boots via the club’s auction website, with proceeds going to Saints Foundation.
Phil Parsons, CEO of Southampton Football Club said: “It was important for us to find a like-minded partner that could not only deliver on creating bespoke kits that align with our strong identity but is also able to create a high-quality range of products for our fans.
“We look forward to working closely with Puma on a wide variety of projects over the coming years in order to build upon the success we are having as a club, both on and off the pitch.”
Bas van den Bemt, managing director of Puma UKI said: “We’re delighted to be partnering with such a prestigious club like Southampton for the first time. We’re excited to be joining the club on their journey back to the top flight of English football. Partnering with a forward-thinking club like the Saints matches our identity and strategy for the future.”
Southampton currently sit in fourth place in the Championship standings, though are nine points off the top three with two games in hand and six games left of the league season.
Saints will host Watford at St Marys on Saturday afternoon.
Contact the writer of this story, Harry Ewing, at moc.l1713955433labto1713955433ofdlr1713955433owedi1713955433sni@g1713955433niwe.1713955433yrrah1713955433