August 14 – AS Monaco have signed a sponsorship deal with LMDV hospitality which will see them become a premium partner of the club until at least 2028.
The deal will include an activation with Italian water brand Acqua Fiuggi, which was recently acquired by LMDV.
The Twiga brand, another part of the LMDV acquisitions family, will now be featured on the team’s training kit, as well as around the pitches of the Performance Center and in the VIP areas of the Stade Louis-II.
Acqua Fiuggi, meanwhile, will see its logo featured on the jerseys of AS Monaco’s amateur teams.
Its bottles will also be present at AS Monaco press conferences and in the club’s hospitality areas during their home games.
Thibaut Chatelard, Marketing & Revenue Director of AS Monaco: “We are delighted to welcome a partner like LMDV Hospitality to the ‘Rouge & Blanche’ family. Like AS Monaco, LMDV Hospitality makes it a point of honour to offer its customers unrivalled experiences. That’s why we’re looking forward to starting our collaboration and creating synergies between our two entities.”
Leonardo Maria Del Vecchio, President of LMDV Capital: “Monaco is much more than a place—it’s our home. With Twiga and Vesta, we bring our vision of hospitality: energy, elegance, and uncompromising quality. More than just sponsorship, partnering with AS Monaco is a long-term commitment to the Principality and its community. We are proud to stand alongside a global sporting icon that shares our values, our ambition, and our vision of excellence.”
AS Monaco, now armed with a roster of top signings including Paul Pogba’s return to club football, will begin their Ligue 1 campaign versus Le Havre on Saturday.
Contact the writer of this story, Harry Ewing, at [email protected]