September 16 – The Turkish Football Federation (TFF) and local e-commerce company, IdeaSoft, have signed a digital infrastructure agreement.
Under the 5-year deal, IdeaSoft will be responsible for TFF’s online digital stores, providing millions of fans with a faster, easier and more secure online shopping experience for licensed national team products. The aim is to increase sales of official products through new technology solutions and payment systems.
Abdullah Ayaz, TFF Secretary General, said that the agreement is part of the federation’s effort to adapt to modern technologies and make things easier for fans.
“We have started a change that will make it easier for millions of sports fans to access our licensed products,” he said.
Sinan Akdal, CEO of IdeaSoft, emphasized that their company will be not only a technology provider but also a partner in the digital transformation of Turkish football.
“This collaboration allows us to offer modern digital shopping and contribute to the digitalization of Turkish sports,” Akdal said.
He said that the agreement will be an inspiring example of the combination of technology and sports.
Contact the writer of this story, Aleksander Krassimirov, at [email protected]