November 18 – Football in Hamburg is always front and centre, and now Hamburger SV and FC St. Pauli are pushing forward on and off the pitch.
HSV has just posted the strongest financial results in its recent history after a few years in the doldrums following a shock relegation from the Bundesliga in 2018. The club brought in €126.5 million for the 2024–25 season. They also made a €4.4 million profit, marking their fourth straight positive result. CEO Eric Huwer, said: “This result underlines the successful overall development of our club and strengthens our long-term financial capabilities.”
HSV’s equity ratio now sits at 48.1 percent, holding €14 million in net financial assets, and their liquid assets have climbed to €36 million. According to Huwer, this level of stability hasn’t been seen in years. After returning to the Bundesliga, Huwer and Stefan Kuntz are trying to keep the club competitive without slipping into risky spending. As Huwer put it, “We aim to be successful on the pitch without jeopardizing our financial independence.”
Across the city, St. Pauli is enjoying its own surge. The club passed €100 million in annual revenue for the first time, riding the momentum of two consecutive seasons in the top-flight, along with strong matchday demand and expanding sponsorships. Membership has topped 55,000 for one of German football’s quirkiest clubs, and president Oke Göttlich said: “St. Pauli remains stable.”
A big part of that stability comes from their unique ownership model. More than 22,000 members hold a majority stake in the stadium company, ensuring that the Millerntor stays in supporters hands. The club is also preparing major investments, from an expanded training centre in 2026 to exploring a stadium increase to 40,000–50,000 seats.
Put it all together, and Hamburg is becoming one of the most vibrant football cities in Europe. Two clubs, two identities, both thriving.