December 17 – Bulgaria’s CSKA Sofia has become the first Bulgarian club to launch its own mobile application. Named MyCSKA, it will be free for every supporter using Android or iOS. The mobile application was created in partnership with the Ultrafan platform.
“CSKA has taken another key step towards uniting the entire ‘Army’ community and establishing a direct connection with every fan. ‘Always side by side!’ is no longer just a refrain—it’s a reality! The club with the three championship stars has the privilege of presenting its loyal audience with the new mobile application – MyCSKA, created with much love, attention, and dedication … We are proud to be the first football club in Bulgaria to provide our supporters with such a similar and completely free opportunity: to be with their favourite team everywhere and at any time,” CSKA said.
Through the MyCSKA club application, fans have a unique opportunity to get close to their idols—participation in training, traveling with the team, or a personal meeting with their football heroes. By collecting points and participating in a loyalty program, every supporter will have the opportunity to unlock certain advantages, games, prizes, and challenges.
Every month, the three fans with the most points and activity in MyCSKA will receive special prizes.
“The application also offers a special social platform that gives you the opportunity to communicate directly with the entire ‘Red’ community. You can personalize your profile, build a personal network, and comment on and share everything related to your favorite club. Of course, the most reliable information coming directly from the club will be here, as well as everything important about the team, the players, the matches, and the events related to CSKA. We are happy that, thanks to the collaboration on the project with the leading fan experience platform Ultrafan, we have achieved an impressive result that puts us alongside major European teams,” the club added.
MyCSKA is another step in the digital development of the largest Bulgarian club, which include integrating various platforms, including the official website, online store, social media pages, and others.
Contact the writer of this story, Aleksander Krassimirov, at [email protected]