January 30 – Canadian Soccer Business (CSB) has added a national media partner to its commercial portfolio after confirming a sponsorship and digital content agreement with StackTV, Corus Entertainment’s premium streaming platform, aimed at increasing the visibility of the Canadian Premier League throughout the country.
The deal gives StackTV a place on the front of shirt Inter Toronto’s kits, as well as promotional content across CPL and OneSoccer platforms. Fan engagement initiatives and season-long competitions have also been included as part of the brand’s activation strategy.
The collaboration sees CPL on-air ads on both Global TV and Corus radio stations across all key markets in Canada, and digital placements on StackTV.
“Media and storytelling play a critical role in how sports grow, connect, and endure,” said Michael Beckerman, Chief Operating Officer, Canadian Soccer Business. “This partnership with StackTV reflects our responsibility to bring Canadian soccer into the national conversation through extensive on-air and digital promotion. By expanding our reach across both digital and linear platforms, we’re helping elevate our clubs, players, and competitions and build deeper, lasting connections across the country.”
For Corus, the partnership provides a direct route into an ‘engaged and growing’ fanbase.
“We’re thrilled to partner with the Canadian Premier League on this collaboration bringing StackTV into the heart of a deeply connected Canadian soccer community,” said Jennifer Abrams, Senior Vice-President Content and Marketing at Corus Entertainment.
“By connecting StackTV with highly engaged fans through the front-of-kit sponsorship of Inter Toronto and league-wide media and digital programming, this partnership allows us to extend our reach, support the momentum of Canadian soccer, and align the brand with a national fan community. We’re excited to see the StackTV brand come to life on the field!”
Contact the writer of this story, Harry Ewing, at [email protected]