November 19 – Tottenham Hotspur have revealed their new ‘remastered’ brand identity, which will see the club ditch the letters underneath its logo for the first time.
The new-look badge is supported by a silhouette version that allows for a ‘more playful’ expression of the brand.
The revamped branding is being rolled out across all the club’s physical and digital assets starting with the AS Roma Europea League game on November 28.
Spurs’ remastered brand has been nine months in the making with sports branding specialists Studio Nomad, who reportedly gathered input from more than 300 players, staff and fans.
The club also announced a font overhaul on Tuesday morning, with each letter now designed around curves from the cockerel branding.
Ange Postecoglou, Men’s Head Coach, said: “We want to be a certain type of football club – we want success like everyone else, but we want to arrive there doing it our way.
“The brand represents consistently challenging what you do and looking for an edge – when you do get it right, you create something special.
“It encapsulates values that are ingrained in what this football club is – we want our people to dream and we want to stand out from the rest and do things a little bit differently.”
Spurs face Manchester City on Saturday at the Etihad Stadium. Postecoglou’s side have suffered from inconsistencies at the beginning of this campaign, where patchy form has led them to tenth place in the Premier League table. Now, they look to capitalise on Manchester City’s shaky form with an important three points on the road to match their sharp new look.
Contact the writer of this story, Harry Ewing, at [email protected]