September 16 – A new football talent agency backed by former England and Liverpool midfielder Jamie Redknapp has been launched with the aim of reshaping the way players are represented.
M+C Saatchi Football, unveiled today, brings together Redknapp’s long-running management group, M+C Saatchi Talent, and sports lawyer Udo Onwere, a former professional player and partner at London law firm Bray & Krais. The pair say the agency’s focus will be on “championing the person behind the player” and building careers that extend beyond the pitch.
The venture promises an end-to-end service, offering clients both sporting and commercial representation under one roof. Alongside traditional contract and transfer negotiations, the agency will provide strategic career advice, legal guidance, brand-building and personal mentorship – drawing on the founders’ combined experience in football, business and law.
“I’ve worked with M+C Saatchi Talent for 20 years, so I know how much care and commitment they put into everything,” said Jamie Redknapp. “Football’s given me a lot, and now I’m looking forward to giving something back – helping young players find their way with the right support from the start. With M+C Saatchi’s world class reputation, experience and global reach, we’re building something really exciting.”
“Giving legal advice to professional athletes is something I have done for a long time, so teaming up with Jamie and M+C Saatchi was a natural progression for me and my firm,” added Udo Onwere, Partner, Bray & Krais Solicitors.
Katie Lydon, Managing Director of Broadcast and Football, said: “M+C Saatchi Talent has always been about representing excellence and shaping careers with purpose. Partnering with Jamie to launch our football division is not only a testament to our longstanding relationship but also to our shared vision and values. He brings not just credibility and experience, but a genuine passion for mentorship. We’re committed to guiding the next wave of footballing talent with integrity, ambition, and providing a unique offering of career management.”
Contact the writer of this story, Harry Ewing, at [email protected]