February 11 – The Romanian Football Federation (FRF) have launched their first Women’s SuperLeague commercial strategy dedicated exclusively to the Women’s SuperLeague. Developed in partnership with FIFA, the strategy is a is focused on the professionalisation and financial sustainability of women’s football in Romania.
The launch event, held at the Casa Fotbalului, brought together a high-profile assembly of stakeholders, including representatives from UEFA and FIFA, club executives, sponsors, and media. Notable Romanian sports legends such as Gabriela Szabo, Narcisa Lecușanu, and Simona Amânar were also in attendance, alongside the President of the National Agency for Sport, Constantin-Bogdan Matei.
In his opening remarks, FRF President Răzvan Burleanu emphasized that enthusiasm alone is no longer enough to sustain the sport. He outlined a vision where the league becomes a high-value media product capable of generating recurring revenue.
“Women’s football has moved past the phase where it could be supported only by energy and enthusiasm,” Burleanu said. “The next stage is professionalisation. We must move from an association perceived predominantly as social responsibility to a model where partnerships become investments with real potential for monetization and brand building.”
The technical details of the roadmap were presented by Emma Bârsan, Director of the FRF Women’s Football Development Department, and Raul Șandru from the FRF Commercial Department. The plan focuses on building a sustainable monetisation model through enhanced match experiences, standardised delivery, and measurable value for partners and clubs.
The event concluded with a panel discussion titled ‘The Value of Investment in Women’s Football’.
“The consensus among the panelists was clear: the Women’s SuperLeague is ready to grow its audience and provide a unique platform for sponsors looking for authentic community engagement and high-performance branding,“ FRF said.
Contact the writer of this story, Aleksander Krassimirov, at [email protected]