March 4 – Yesterday marked 100 days until the World Cup officially kicks off, and U.S. Soccer is upping its game in designing events aimed at bringing fans closer to the atmosphere and building the next generation of supporters and players.
The celebration will include a live Roster Reveal Party in New York City, U.S. Soccer House presented by Bank of America in Venice Beach, Los Angeles, and community-driven Soccer Forward Fests across the country.
U.S. Soccer plans to host dozens of free fan events, coaching and player clinics, and engage thousands of young players through programming designed to remove barriers to entry. Every official U.S. Soccer product sold helps fund initiatives that support and grow the game at the grassroots level.
The US federation is picking up the slack as host cities are increasingly abandoning or reassessing their own plans for Fan parks and festivals.
Soccer Forward Fests, powered by the Soccer Forward Foundation and developed with Common Goal, are designed to land directly in local communities with a simple message to expand access, create safe places to play, and inspire kids who may be watching their first World Cup to pick up a ball themselves.
“At 100 days out, we are focused on making sure the U.S. Men’s National Team is in the best position for success this summer, while also ensuring that every soccer fan, in every community, feels part of our World Cup journey,” said JT Batson, U.S. Soccer CEO.
“And we know the impact won’t end when the final whistle blows. This FIFA Men’s World Cup is an opportunity to create lasting momentum by inspiring new fans, expanding access and participation to the game, and strengthening the foundation for the next generation.”
U.S. Soccer House in Venice Beach, opening June 11, will serve as a hub hosting watch parties, appearances by legends, speaker sessions, and live podcasts.
“As we reach the 100-day countdown, you can feel the excitement build in local communities throughout the country,” said David Wright, U.S. Soccer Chief Commercial Officer. “We’re delighted commercial partners are investing in meaningful ways to create unforgettable experiences and products for our fans during this historic time.”
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