March 10 – The National Women’s Soccer League (NWSL) has unveiled its 2026 season kick-off campaign as it prepares for opening day on March 13.
The campaign launches with three of the league’s most recognisable stars, Trinity Rodman, Mallory Swanson, and Sophia Wilson, known simply as “Triple Espresso.”
Their voices guide viewers through some of the best moments of the 2025 season. Highlights include Rose Lavelle delivering the championship-winning strike for NJ/NY Gotham FC, the Golden Boot-winning season from Temwa Chawinga, and Rodman’s dramatic return and game-winner against Portland.
The spot closes with the line “Imagine Missing This?”
Set to music from Grammy-nominated artist REI AMI, the campaign aims to lean into the energy that now surrounds the league. “The NWSL is in a league of its own right now—it’s bold, it’s cinematic, and its players are completely redefining the game,” REI AMI said. “Providing the soundtrack for this season’s kick-off is a massive honour because these athletes aren’t just icons; they are culture-shifters.”
The campaign will run across the league’s owned platforms, television partners and paid social channels beginning March 9, building toward kick-off weekend.