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Author: Paul Nicholson

EA FC 24 to allow men and women to play on the same team

July 13 – For the first time, EA sports are offering players the chance to play male and female football players in the same team, a change that is causing ripples in the gaming community.

Read more …

FIFA

FIFA sign pact with UNHCR and pledge support for refugees through football

July 13 – Hard on the heels of UEFA’s Unity Euro Cup for refugees that has just completed in Frankfurt, FIFA have announced their own support for displaced communities via a Memorandum of Understanding (MoU) signed with Filipino Grandi, the UN high commissioner for refugees (UNHCR).

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Football Marketing

AEK Athens plug in Volton for another season as a main sponsor

July 13 – Greek champions AEK Athens have renewed their sponsorship with energy company Volton Hellenic Energy.

Read more …

Asian Cup 2023

AFC kicks-off 6-month countdown to Asian Cup with Dream XI fan campaign

July 13 – The AFC has marked the six-months to go date before the start of the AFC Asian Cup Qatar 2023, inviting fans to vote for their all-time AFC Asian Cup Dream XI.

Read more …

Aus-NZ 2023

Clock ticking on countdown to WWC2023, and so is TikTok

July 13 – FIFA has partnered with TikTok to deliver tailored content from Australia and New Zealand during the Women’s World Cup that kicks off July 20.

Read more …

Gold Cup 2023

USA exit to Panama after a Snapdragon shoot-out

By Sam Nicholson in San Diego

July 13 – Panama stunned a tired-looking USA who ran out of ideas in a Gold Cup semi-final that was settled on penalties 5-4. To get to penalties flattered the US on this first time visit to the Snapdragon Stadium for the men’s national team.

Read more …

Gold Cup 2023

Mexico’s fast start knocks Jamaica off their rhythm

By Paul Nicholson in Las Vegas

July 12 – Mexico marched into the Gold Cup with a 3-0 win over Jamaica that was powered by an impressive first half display that saw them go into the break 2-0 up and the match pretty much won.

Read more …

Football Marketing

BMW and AC Milan renew partnership and sustainability drive

July 13 – AC Milan have renewed their partnership with BMW Italia who will remain a club Premium Partner and Automotive Partner.

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Legal

Portuguese court postpones verdict on Football Leaks whistleblower Rui Pinto

July 12 – A Lisbon court on Tuesday postponed a verdict in the trial of Rui Pinto, the infamous whistleblower whose string of incriminating revelations shook the footballing world before he was controversially extradited from Hungary to his native Portugal.

Read more …

Europe

Kick It Out study finds ‘alarming’ 65% increase in reported abuse

July 12 – The UK charity Kick It Out received a 65% rise in reported incidents of discriminatory behaviour during the 2022-23 domestic season, describing the increase as “alarming”.

Read more …

Europe

Spurs complete controversial signing of ‘free agent’ Solomon from Shakhtar

July 12 – Tottenham Hotspur have completed the signing of Israeli international Manor Solomon, heightening the controversy over FIFA’s policy of allowing foreign players contracted to Ukrainian clubs to suspend their deals amid the war with Russia.

Read more …

Europe

Surat Kargo agrees sponsorship of Turkish women’s teams

July 12 – Surat Kargo, one of Turkey’s leading logistic companies, has become the main sponsor of the Turkey’s Women’s national teams.

Read more …

Digital platforms

PepsiCo expands its sponsorship engagement in football with global EA Sports FC deal

July 12 – EA Sports FC, the rebranded FIFA-franchised video game but without FIFA, has moved into the game sponsorship area with a multi-year global deal with PepsiCo for three of its flagship brands – Pepsi, Gatorade, and Lay’s.

Read more …

Europe

Welsh World Cup participation boosted country’s profile and economy, finds report

July 12 – A report by the Welsh Government on its promotion of the country around Wales’ first qualification for the World Cup since 1958 found that awareness pf the country had increased worldwide and facilitated new partnerships.

Read more …

Digital platforms

Man Utd launch Snapchat profile ahead of US tour and new season

July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.

Read more …

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