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Author: Andy Elliott

Corinthians sign one-year deal with Chinese auto giant BYD

Corinthians shirt

February 10 – Brazilian club Corinthians and Chinese car manufacturer BYD have signed a one-year sponsorship deal until the end of 2026.  

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Europe

Former FFM President Muamed Sejdini banned for two years in fraud case

February 10 – The Disciplinary Commission of the Football Federation of North Macedonia (FFM) has officially issued a two-year ban from all football-related activities to Muamed Sejdini, a delegate of the FFM Assembly and former President of the body.  

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Europe

CSKA Sofia open high-tech medical centre with cryochamber

February 10 – Bulgaria’s CSKA Sofia have taken a significant strategic step in their long-term development with the official opening of a new, high-tech medical centre.  

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Partnerships

Avery Dennison become official name and number partner of Mainz 05

February 5 – Avery Dennison has officially pushed into the Bundesliga market, announcing an exclusive partnership with Mainz 05 that ‘puts personalised kit front and centre of the matchday experience’

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CIES

CIES Football Observatory ranks most ‘ball-friendly’ teams within world football

CIES logo

February 5 – As the UEFA Champions League enters its knockout rounds, the latest study from the CIES Football Observatory has offered a timely snapshot of which clubs are best equipped to dominate matches in possession.

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Women

FAI submits bid to host 2029 UEFA Women’s Champions League final

February 5 – The Football Association of Ireland (FAI) has formally submitted a preliminary bid to stage the 2029 Women’s Champions League final at Dublin’s Aviva Stadium.

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Broadcast

Indian Super League links up with Fancode to broadcast 2025-26 season

February 5 – The Indian Super League (ISL) finally has a broadcaster with Fancode picking up the rights for the 2025-26 season.

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World Cup 2026

Human Rights Watch issues scathing statement on U.S. ahead of World Cup

February 5 – Human Rights Watch (HRW) has called out the current political situation in the United States, one of three co-hosts of the 2026 World Cup, arguing that the ‘world won’t be welcome’ at the tournament.

Read more …

Premier League

Premier League moves on from Rainbow Laces with new LGBTQ+ inclusion programme

February 5 – The English Premier League is introducing a new league-wide inclusion programme this weekend, moving on from its decade-long Rainbow Laces partnership with equality charity Stonewall and signalling a subtle change in how it presents its support for LGBTQ+ inclusion.

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Europe

Racism rears its ugly head at Bulgarian Super Cup showpiece

February 5 – The Bulgarian Super Cup celebrations were overshadowed by a disturbing wave of racism directed at Ludogorets forward Bernard Tekpetey following the match against Levski Sofia at the Vasil Levski National Stadium. Ludogorets won the final against Levski with the only goal, scored by Bernard Tekpetey.

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Partnerships

Royal Caribbean joins the 2026 World Cup party with Miami Host City Supporter status

February 5 – Royal Caribbean has long been part of Miami’s DNA for decades, so it comes as no surprise that a partnership with the FIFA World Cup 2026 Miami Host Committee has been cemented.

Read more …

Broadcast

ITV lands crucial World Cup blow against BBC with on-site coverage

February 5 – The battle between ITV and the BBC for viewers’ hearts, minds, and most importantly, eyes during major tournaments almost takes on more significance than what’s happening on the pitch, and this year’s World Cup will be no exception.

Read more …

Broadcast

Goalhanger secures minority investment from The Chernin Group

February 5 – Former England captain and renowned TV host Gary Lineker built a broadcasting career sitting in front of cameras with traditional media outlets, and now he is helping prove that footballers no longer need them.

Read more …

Football Marketing

Real Madrid launch Premium debit card in partnership with Unicaja

February 5 – Real Madrid have spent the last seventy years conquering Europe, and now, with the launch of the Madridista Premium Unicaja Card, they’ll be embedded with the fans’ wallets as football and finances become fully entwined. 

Read more …

Europe

Infantino wants Russia ban lifted, sparking outrage in Ukraine

February 3 – FIFA President Gianni Infantino has reiterated that football should lift its ban on Russia, arguing that the measure “has achieved nothing.” 

Read more …

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