Apollo in talks to buy stake in Atlético Madrid

July 17 – US investment heavyweight Apollo is in early talks to buy a stake in Atlético Madrid, potentially adding one of Spain’s biggest football clubs to its growing European portfolio. The move could mark Apollo’s first real swing into top-flight football—and it’s not just about what happens on the pitch. 

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Charlotte to host MLS All-Star Game 2026

July 17 – Major League Soccer (MLS) has made its choice, and it’s a telling one. Charlotte FC will host the 2026 MLS All-Star Game at Bank of America Stadium, marking a significant milestone for an expansion franchise that’s been rewriting the rulebook on how quickly a club can establish itself in American soccer. 

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Poland’s Ekstraklasa makes its North American play

July 17 – The Polish Ekstraklasa has finally cracked the North American code. After years of European leagues jockeying for position in the increasingly lucrative US and Canadian markets, Poland’s top flight has secured its first ever broadcast deal across the Atlantic with beIN Media Group.  

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FIFA expands World Cup hospitality packages

July 15 – FIFA has expanded its official hospitality offering for the 2026 World Cup, rolling out a wider range of premium packages through its partner On Location, with new options now available for matches in Canada and Mexico as well as the United States. 

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