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Author: Andy Elliott

CAF pens partnership agreement with AGL to boost development

April 24 – The Confederation of African Football (CAF) and Africa Global Logistics (AGL) have signed a partnership to boost the development of the African game.

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Europe

Reading takeover inches closes after terms agreed over club’s sale

April 24 – English League One side Reading have reached an agreement with a prospective buyer to complete a takeover of the financially-stricken club, with the English Football League (EFL) extending a deadline to finalise the deal to May 5.

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Football Asia

Neom SC clinch promotion to Saudi Pro League with win over Al Arabi

April 24 – Following a 3-0 victory over rivals Al Arabi, Neom SC have clinched promotion to the Saudi Pro League – the professional top-flight of football in the country.

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Football Asia

Paris Saint-Germain extend Visit Rwanda deal while penning new Novotel agreement

April 24 – Paris Saint-Germain, who recently lifted their 13th Ligue 1 title and are enjoying a successful campaign in the UEFA Champions League, have extended a lucrative sponsorship agreement with Visit Rwanda and added Novotel to their commercial portfolio.

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Football Marketing

Two Circles to pursue sleeve sponsorship deal for WSL

April 24 – Football jerseys represent prime advertising real estate in the sports marketing world, prompting England’s Women’s Professional Leagues Limited (WPLL) to enlist Two Circles, an international sports and entertainment firm, to secure a principal sleeve sponsor for the Women’s Super League (WSL).

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Gold Cup 2025

Pochettino set for squad shake-up ahead of CONCACAF Gold Cup

April 24 – United States Men’s National Team coach Mauricio Pochettino has declared he’ll be prioritising mental fortitude in his squad selection for the CONCACAF Gold Cup.

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Club World Cup 2025

Channel 5 agrees DAZN sublicence to offer free-to-air CWC matches

April 24 – FIFA has secured a crucial broadcasting agreement for one of its key TV markets as Channel 5 reached a sublicensing deal with global rights holder DAZN to broadcast the FIFA Club World Cup (CWC) this summer in the United Kingdom.

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Europe

Leeds and Burnley celebrate Premier League promotion

April 22 – Leeds United and Burnley have secured promotion to the Premier League, with the two sides occupying unassailable positions in the automatic spots on 94 points each. 

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Europe

Ancelotti expected to step down at Real Madrid to take Brazil job

April 22 – Carlo Ancelotti is expected to step down as Real Madrid manager following the Copa del Rey final against Barcelona on April 26, with the Italian lined up to take over as Brazil’s new head coach ahead of the 2026 World Cup.

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Development

AC Milan launch junior camps in Central Europe

April 22 – AC Milan have taken another step in their international grassroots strategy with the launch of two Milan Junior Camps in Central Europe this July — in Prague (14–18 July) and Rovinka, Slovakia (21–25 July).

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Competitions

Uzbekistan claim second AFC U17 title with Saudi Arabia win

April 22 – Uzbekistan clinched a second AFC U17 Asian Cup title on Sunday night in Taif, overcoming a two-man disadvantage to defeat host nation Saudi Arabia 2-0 in a pulsating final that underlined their rising stature in Asian youth football.

Read more …

Women's UCL

Barcelona and Lyon earn first leg advantages in UWCL semi-finals

April 22 – Barcelona bounced back from Alexia Putellas’ missed penalty to secure a dominant 4-1 win over Chelsea in the Women’s Champions League semi-finals on Sunday. Olympique Lyonnais hold a 2-1 advantage over Arsenal in the other last-four tie.

Read more …

Football Marketing

São Paulo end sponsorship deal with Viva Sorte following Superbet conflict

Sao Paulo FC

April 22 – Brazilian club São Paulo have announced the termination of their sponsorship agreement with Viva Sorte following a conflict of interest with the club’s title sponsor Superbet.

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World Cup

Saudi Arabia would support 64-team World Cup in 2034

April 22 – FIFA World Cup 2034 hosts Saudi Arabia have stated they would welcome an expanded 64-team tournament.

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Europe

Xabi Alonso’s “gentleman’s agreement” to leave Bayer Leverkusen

April 22 – Bayer Leverkusen coach Xabi Alonso has a “gentleman’s agreement” with the club, according to Leverkusen CEO Fernando Carro, in relation to potential job offers from his former clubs.

Read more …

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