January 14 – Sportradar has taken over as the official video and data distribution partner for the Asian Football Confederation’s national and club competitions, in an eight-year agreement running from 2021 to 2028.
January 13 – In another major blow to French football, broadcaster Canal+ will return the Ligue 1 media rights to the LFP, demanding a new tender is issued.
January 12 – Dutch cable operator Ziggo has added another year to its shirt sponsorship of Ajax with an option to extend until 2025.
January 8 – Tottenham Hotspur have unveiled a multi-year deal for their first sleeve sponsorship. Online car retail platform cinch will become the club’s Official Sleeve Partner, starting with this weekend’s matches.
January 8 – Cypriot top flight club Apollon FC are giving their fans the opportunity to vote on the club’s Puma kit for the 2021/22 season. Earlier this season the club gave the fans the chance to select the starting 11 for a friendly against Aris Limassol.
January 7 – Social media numbers often look astronomic with European clubs in particular selling marketing packages based on millions of followers, likes and interactions. But how good are these numbers?
January 6 – The top flight of Dutch football, the Eredivisie, has increased its ownership stake in the company that sells its commercial rights, Eredivisie Media & Marketing (EMM).
January 5 – Manchester City Women are putting on the style with Italian fashionwear production house Salento Creazioni Moda who have become the team’s first ever global formalwear partner.
January 4 – Jeep has renewed its shirt sponsorship with Italian giants Juventus in a €45 million-per-season, three-year deal running through to the end of the 2023-24 campaign.
December 21 – French football is still counting the cost of the loss of the Mediapro broadcast deal that has plunged a raft of clubs, already hit by the Covid-19 pandemic, into further financial disarray.
December 21 – City Football Group clubs Manchester City and Melbourne City have partnered with Animoca Brands for a range of new digital games and collectibles.
December 21 – Premier League Everton have traded on their Colombian links of James Rodriguez and Yerry Mina with the club’s first sponsorship from the country.
By Paul Nicholson
December 18 – The Premier League has renewed its broadcast rights partnership with beIN SPORTS for the Middle East and North Africa region for a new three-year terms running through to 2025.
December 18 – Twitch is rapidly becoming the newest must-have ‘broadcast’ channel for clubs, with Premier League Tottenham Hotspur launching their service on Wednesday. LaLiga’s Barcelona announced they were migrating new content to a Twitch last week.
December 16 – Continental Tires, who celebrate a 150th anniversary next year, will do so with a renewed sponsorship of the Asian Football Confederation’s national team competitions and the exclusive sponsor in the tire category.