March 4 – The opening weekend of the Major League Soccer (MLS) season delivered record TV ratings across the US for a league that is pushing to take a bigger slice of the broadcast rights revenue cake.
March 2 – Tyre manufacturer Davanti has added a multi-year extension to its sponsorship of Premier League Everton.
March 2 – Holland’s Eredivisie launched a new partnership at the weekend with new ‘Official Food Deliver Partner’ Deliveroo giving fans €2.50 discount on every Deliveroo order.
February 27 – For a partnership between two of the biggest companies and football clubs on the planet, details of the new deal between Bayern Munich and Google are pretty thin.
February 25 – Manchester United has signed a multi-year global partnership with US-based confectionary, food and beverage company Mondelez International.
February 24 – UEFA has agreed a sponsorship with Hublot for its women’s competitions as well as its Together #WePlayStrong platform that aims to get more girls and women involved in the game.
February 22 – The Scottish FA is the latest British football body to announce the end of a major betting company sponsorship.
February 21 – Germany’s Borussia Dortmund will have two shirt sponsors from the start of next season with telecoms company 1&1 taking over for the Bundesliga short position while long running partner Evonik take over for European and other competitions.
February 21 – Sports News Television, SNTV, have struck a deal to manage the J League’s new international YouTube channel.
February 18 – KAA Gent has signed up to the Belgian broadcast deal with Eleven Sports, leaving Antwerp as the only club to oppose the agreement for the country’s domestic TV rights.
February 18 – Inter Miami, the new MLS franchise where David Beckham is an owner has reportedly secured a £180 million sponsorship deal with Qatar.
February 17 – With sponsorship of football by gambling firms very much on the radar of UK regulators, Everton have become the first Premier League club to announce they are ending their deal with Kenyan online gaming giant SportPesa.
February 14 – Italy’s Juventus and global insurance giant Allianz have extended their partnership until 2030 in a deal worth €103.1 million.
February 13 – FC Barcelona have become the latest club to embrace blockchain technology with an agreement with Chiliz to launch a ‘Barca Fan Token’.
February 13 – The Belgian Pro League has awarded its new TV rights deal to Eleven Sports for a record €103 million in a five-year deal, but not all the clubs are happy with the proposed income distribution from the new agreement with both Antwerp and AA Gent opposing.