December 2 – Illegal streams of professional football have long been a thorn in the side of broadcasters. In France that has been taken to a new level according to stark new findings presented by LFP Media, the commercial entity of the Professional Football League (LFP).
November 28 – CBS Sports and Cosm have announced that six English Football League (EFL) matches will be presented in ‘shared reality’ at Cosm’s immersive entertainment venues in Los Angeles and Dallas.
November 28 – The Saudi Pro League (SPL) has begun a content partnership with streaming platform OneFootball. The SPL will share official video and editorial content on the OneFootball platform, aiming to bring more international fans closer to the league and its action.
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
November 27 – Everton have signed with Ukrainian vodka company Nemiroff on a multi-year deal which will see the brand continue their aggressive move into the English football sponsorship market by tallying their third Premier League deal this month.
November 25 – The Premier League is taking its media operations business in-house, ousting long-term broadcast partners IMG.
November 25 – Borussia Dortmund director Hans-Joachim Watzke has defended the club’s controversial sponsorship deal with arms manufacturer Rheinmetall, arguing that the hierarchy weighed up economic considerations against social responsibility.
November 25 – FC Barcelona have signed a five-year deal with the New Era Visionary Group (NEVG), who will become the club’s Official Telecom Operator from January 2025 through December 2030.
November 25 – Two teams that know a little something about winning, Italian giants, Juventus, and the all-conquering All Blacks from New Zealand, are teaming up with sportswear giant, Adidas to merge the worlds of football, rugby, and fashion.
November 25 – Football Australia has unveiled Hahn as the naming rights sponsor of the Australia Cup. From 2025, the competition will officially be known as the Hahn Australia Cup under a three-year agreement.
November 22 – New York City FC’s 25,000-capacity new stadium, scheduled to be completed before the start of the 2027 season, will be named Etihad Park under a 20-year agreement announced Thursday with Etihad Airways, the national airline of the United Arab Emirates.
November 22 – Fenerbahce are swapping Puma for a five-year deal with Adidas after a dispute with Puma who had opted to prioritise their deal with Galatasary in the Turkish market.
November 22 – Her Game Too has partnered with EA Sports to launch an initiative aimed at introducing women and girls to live football matches for the first time.
November 22 – The naming rights to the EFL Trophy, currently called the Bristol Street Motors Trophy, have been rebranded to the Vertu Trophy with immediate effect.
November 21 – AS Monaco have unveiled a new partnership with Apollo Tyres, which will see its premium tyre brand Vredestein feature on the club’s jersey sleeve for all Ligue 1 matches during the 2024-25 season.