Oshee signs up for Romanian Cup run
October 29 – Polish soft drinks company Oshee has become the official sponsor of the Romanian Cup for a period of five years.
Football Marketing
Lionesses stay free on ITV
October 29 – The current women’s European champions, England will remain on free-to-air television after ITV renewed its agreement with the English Football Association. The FA described the contract as a “record deal” without announcing any financials.
Crypto bookie Sportsbet.io secures LaLiga regional sponsorship
October 29 – Crypto sportsbook Sportsbet.io has been announced as an official partner of Spain’s LaLiga in the Middle East, North Africa, and Turkey (MENAT) region.
UEFA buckles up with Flix for Europa and Conference Leagues
October 25 – UEFA has secured a new partnership with transportation firm Flix, which will become an official travel partner for the UEFA Europa League and Conference League for 2024-2027 cycle.
Danes push the fashion boundaries with new Hummel and Halo designed shirt
October 25 – Next month, Denmark in collaboration with cult kit manufacturer Hummel, and Danish fashion brand, HALO will wear a special limited-edition jersey when they face European champions, Spain, in the UEFA Nations League.
Moov Leasing takes over Romanian referee sponsorship slot
October 25 – Two days after blowing the final whistle on its referees sponsorship deal with scandal-hit real estate business Nordis Group, the Romanian Football Federation (FRF) has announced a new general sponsorship of the FRF Referee Commission with leasing platform Moov Leasing.
Adidas earn their Liverpool stripes with £60m+ a year deal
October 24 – Liverpool FC has unveiled German sportswear company Adidas as the club’s new kit supplier in a deal expected to bring in the region of £60 million a year.
Ebury add Saints to growing club sponsorship portfolio
October 24 – Premier League side Southampton have announced a new partnership with Ebury which will see the global financial services platform become the club’s Official Fintech Partner until the end of the 2024/25 campaign.
Verizon connects with NYCFC as club progresses new stadium plans
October 23 – New York City FC have announced a new multi-year deal with Verizon which will make it the club’s Official Wireless Partner, as the CFG club gears up for significant off-pitch development.
All Messi all the time; MLS and Apple remake a Zidane classic
October 23 – In 2006 a French documentary film, Zidane, A 21st Century Portrait trained 17 synchronized cameras on the French legend during a match between Real Madrid and Villarreal. On October 25 MLS, in collaboration with Apple TV, and TikTok will revisit the groundbreaking piece by putting their entire focus on Argentine, and Inter Miami captain, Lionel Messi.
Romanian FA blows final whistle on scandal-hit Nordis’ referees sponsorship
October 23 – The Romanian Football Federation has terminated its sponsorship contract with Nordis Group. The real estate company was the main sponsor of the FRF Referees Committee, and its logo was on the shirts of the Romanian referees.
OlyBet stakes Girona with two-season sponsorship
October 22 – LaLiga’s Girona FC has announced a new partnership with OlyBet, who become the club’s Official Betting Partner in Europe (excluding Turkey) and digital partner in Spain for the next two seasons.
DFL sets November date for retender of all broadcast rights
October 21 – Germany’s DFL will relaunch its domestic media rights tender on November 25 after a nine-month delay, aiming to finalise deals for the 2025-2029 cycle.
Rexona agree 3-year deal with Saudi women’s team
October 21 – The Saudi Arabian Football Federation (SAFF) has announced a three-year partnership with Unilever’s Rexona, making the brand an official sponsor of the Saudi Arabia Women’s National Team.
New management and new sponsors. Bulgaria’s Spartak Varna move on from Nikolov era
October 21 – Bulgaria’s Spartak Varna have signed two new sponsorship deals despite the financial instability surrounding the club after former owner Pavlin Nikolov decided to step down and stop funding the team.