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Football Marketing

Albanian FA opens tender for national stadium’s naming rights

November 20 – The Albanian Football Federation (FSHF) has opened tenders for the main sponsorship of the country’s national stadium in Tirana, currently called the Air Albania Stadium.

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Football Marketing

Dortmund fans renew calls to withdraw from Rheinmetall sponsorship

November 19 – Ahead of the club’s general annual meeting this weekend, Borussia Dortmund fans have called on their club to end the sponsorship deal with arms manufacturer Rheinmetall. 

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Football Marketing

Werder Bremen join X-odus from social media platform citing its dangerous ‘radicalisation’

November 19 – Following in the footsteps of St Pauli, Werder Bremen have become the second Bundesliga club to depart X for Bluesky, calling out the “recent radicalisation” of the social media platform formerly known as Twitter. 

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Football Marketing

St Louis City plugs in Energizer with stadium naming rights deal

November 19 – St. Louis City SC has announced a naming-rights agreement with global battery manufacturer Energizer for its new football-specific stadium, which will now be called Energizer Park. 

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Sponsorship

Betfair renew Cruzeiro sponsorship in record deal

November 19 – Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season, marking the highest value deal in the history of the Minas Gerais club.

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Broadcast

Showtime for Rooney at Plymouth Argyle

November 19 – Wayne Rooney is no stranger to having cameras follow his every move, and that is set to continue as the former England and Manchester United star, will participate in a fly-on-the-wall documentary.

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Football Marketing

Brave new Real Madrid World opens in Dubai

November 15 – Move over Disneyland because Real Madrid in conjunction with Dubai Parks and Resorts has just unveiled Real Madrid World (RMW).

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Premier League

Nemiroff adds West Ham to vodka brand’s growing Premier League sponsorships

November 15 – West Ham United have signed a multi-year partnership with Ukrainian Vodka brand Nemiroff, who become the club’s new Official Vodka Partner.

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Football Marketing

German cult club St Pauli quits ‘toxic’ X to switch to Bluesky platform

November 15 – German club St. Pauli has announced it is leaving social media platform X, saying it has become a “hate machine” that could influence upcoming German elections.

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Football Marketing

Turkish FA swaps health sponsor to Medicana

November 14 – The Turkish Football Federation (TFF) has changed its official health sponsor Acıbadem to Medicana Health Group in a three-year deal that will cover all national teams, including the country’s age group teams.

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Premier League

ExpressVPN debuts in Premier League in bid to help Tottenham become less Spursy

November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.

Read more …

Sponsorship

Barca poised to close $1.8bn kit deal with Nike

November 11 – FC Barcelona have announced a record $1.82 billion, 14-year deal with Nike, just six months after club president Joan Laporta publicly threatened to end their long-term partnership.

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Football Marketing

Adidas and Juventus reach for the stars

November 11 – Football as fashion is becoming the norm, however Italian giants, Juventus and one of the world’s biggest apparel companies, Adidas, are taking it a step further, and adding the element of science.

Read more …

Broadcast

BBC boosts Premier League output with audio commentary rights win

November 8 – BBC Radio 5 Live continues to be the gold standard when it comes to match commentary and to the delight of thousands of listeners, the platform has retained the Premier League audio commentary rights until the 2028/29 season in a new four-year deal.

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Football Marketing

Volkswagen test drives Bulgarian Cup sponsorship

November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.

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