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Football Marketing

Forget Brexit, Liverpool fans get focussed on voting in a picture competition

June 22 – Forget the ‘in or out’ vote for the UK’s future in Europe on Thursday, Liverpool fans – who definitely won’t be in Europe next season – have until Friday to vote for the winning picture of the new Main Stand redevelopment at Anfield.

Read more …

Football Marketing

Feel the vibe. We:eX rolls out ‘smart’ shirts that transmit the action to the fans

June 22 – We:eX, maker of wearable technology, has begun the trade roll-out of its Football Fan Shirt that connects fans through ‘touch’ with the players ‘emotions’ on the pitch.

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Football Marketing

DraftKings signs deal with TransferKings to boost is UK DFS player base

June 21 – US-based daily fantasy sports (DFS) platform has moved to accelerate its UK expansion of players with the acquisition of the player database of free-play DFS platform TransferKings.

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Broadcast

Premier League renews IMG TV production deal and adds new programming

June 21 – The Premier League has renewed its TV production partnership with IMG that sees more than 200,000 hours of programming broadcast globally. The two will continue to operate via Premier League Productions (PLP) for another three seasons to the end of 2018/19.

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Football Marketing

Puma pounces to seize second spot in Euro 2016 battle of brands

By David Owen

June 19 – Puma were the big winners in the second round of Euro 2016’s battle of brands. Austria’s fortuitous goalless draw with Cristiano Ronaldo’s Portugal in Paris on Saturday night ensured that the cat brand’s five teams all avoided defeat in their respective second matches at the tournament.

Read more …

Football Marketing

Nike take early lead in Euro 2016’s Battle of Brands

By David Owen

June 15 – Portugal’s failure to defeat tiny Iceland in industrial Saint-Etienne on Tuesday night has not prevented its shirt supplier Nike from taking an early lead in Euro 2016’s Battle of the Brands.

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Broadcast

beIN Sports takes on TF1 in battle for French team TV rights

TV camera

June 13 – French national broadcaster TF1 and M6 are locked in a battle to secure the TV rights for France’s matches in the 2018-2022 cycle. 

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Football Marketing

Saints sign Virgin Media as club sponsor in 3-year deal

June 9 – Premier League club Southampton may have lost a manager this week, but they have gained a new main club sponsor. TV and broadband provider Virgin Media will take over from consumer electronics firm Veho in a three-year deal.

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Football Marketing

Oulala debuts its Euro 2016 DFS games as operators battle for punters

June 7 – Oulala.com, the daily fantasy football platform that launched the monetised version of its games in Europe last October, has launched its Euro 2016 game.

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Football Marketing

Man City get GIPHY – a social media site, not a player

June 6 – Manchester City has launched an official club page on social media site GIPHY, the first English Premier League club to embrace the platform.

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Football Marketing

Video gaming big guns ready their tanks for a Euro 2016 battle royal

By Paul Nicholson

June 1 – It looks like being the only way to get tanked during the Euro 2016 tournament without fear of arrest for drunken behaviour or terrorist activity. World of Tanks has launched its Tank Football 2016 video game in time for the Euros.

Read more …

Football Marketing

Turkish Airlines in final approach for Euro 2016 take-off

June 1 – Travellers concerned they are going to miss Euro 2016 action should consider booking with Turkish Airlines who will be streaming matches live on their widebody aircraft – Boeing 777s and Airbus A330s – on all international flights.

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Sponsorship

Man City uncorks Wolf Blass as regional wine partner

May 31 – Premier League Manchester City have added Australian wine brand Wolf Blass in what is described as a “multi-year marketing partnership”. No figure has been announced for the regional deal.

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Football Marketing

Empire of the Son? Spurs expand brand deeper into South Korea

May 31 – Tottenham Hotspur have moved quickly to expand their commercial opportunity in South Korea following a rapid 30% growth in the club’s fanbase in the region as the club’s challenge for Premier League honours has raised its profile.

Read more …

Football Marketing

West Ham stamp their mark on London’s Olympic Stadium

May 30 – West Ham have planning approval to instal Europe’s largest in-stadium digital screen at the Olympic Stadium as part of a wrap around the stadium carrying the club’s colours and logo.

Read more …

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