August 15 – Premier League side Chelsea have boosted their deal with forex traders TMGM with a multi-year extension which will see TMGM continue as the club’s Official Regional Online Forex and Trading Partner in the Asia-Pacific region.
August 13 – Manchester United’s iconic Old Trafford stadium may soon sport a new name if shirt sponsor Snapdragon pursues its interest in acquiring the venue’s naming rights.
August 13 – Championship side Cardiff City have signed a two-year deal with QuinnBet which will see the Casino Operator sponsor the back of the Bluebirds’ First Team playing shirts starting this season.
August 12 – A week on from lifting FC Barcelona out of LaLiga financial fair play danger, US catering giant Aramark has secured a partnership with Premier League Everton, becoming the Official Culinary Experience Partner for Everton’s new stadium in the Bramley-Moore dock area of Liverpool.
August 9 – In a week filled with drama on and off the pitch, social media has once again become the landscape for football’s ongoing narratives. From Galactico linkups to pickpocket parties, here are our top five social media posts that captured the world’s attention and set the footballing community abuzz.
August 8 – Sony Interactive Entertainment (SIE) has added another three years to its UEFA sponsorship of the Champions League which it uses to promote its PlayStation brand of products.
August 9 – North Macedonian FC Shkupi has agreed a sponsorship with the Pasha Group hotel chain who will take the front of shirt logo position for the coming season.
August 8 – Extreme Networks, a leading name in cloud networking, has completed the installation of a state-of-the-art high-speed Wi-Fi network at Liverpool’s Anfield Stadium.
August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.
August 8 – German Bundesliga club Borussia Dortmund have agreed a multi-year premium partner deal with online gaming company StarGames as the online betting platform looks to elevate exposure within the European market with the eight-time Bundesliga champions.
August 7 – Genius Sports has renewed its agreement with Football DataCo, extending their official data partnership until 2029.
August 7 – Champions League-bound AS Monaco have announced Renault as the club’s major sponsor partner, with the side set to don the Renault logo for all of their upcoming UEFA Champions League and Ligue1 matches this season.
August 7 – The Turkish SuperLig has updated its brand image and visual identity ahead of the new season. A few days before the kick-off of the new campaign, the Turkish Football Federation (TFF) unveiled a new Super Lig logo, a new trophy and a new motto.
August 6 – Tottenham Hotspur Women have agreed a sponsorship with mineral water firm Drip, who become the teams Official Front of Training Wear Partner for the 2024/25 season.
August 6 – Serbia’s Vojvodina Novi Sad has unveiled bookmaker MaxBet as its main sponsor. The company’s logo will be on Vojvodina’s shirts for the next two years.