July 17 – Tottenham Hotspur have announced a global brand partnership with crypto platform Kraken, which will become the club’s first Official Crypto and Web3 Partner, and the Official Sleeve Partner for its Men’s and Women’s teams ahead of the 2024/25 season.
July 17 – Greece’s AEK Athens has signed a one-year sponsorship with British designer brand Lyle & Scott who will supply the Greek club with official clothing for the 2024/2025 season.
July 15 – The English Football League (EFL) has issued a Request for Proposal for interested parties to produce, distribute, and market an EFL documentary series, set to begin in the 2025/26 or 2026/27 season.
July 12 – Real Madrid’s dominance of the Champions League has translated into an overhwelming lead at the top of the social media rankings over the 2023/24 season.
July 12 – Turkey’s Bodrum FC has signed a naming rights deal with Sipay Electronic Money and Payment Services that will see the club will change its name to Sipay Bodrum Football Club for just a year for the upcoming Trendyol Super Lig 2024/2025 season.
July 12 – Cyprus based Meridianbet, which has just been acquired by the Golden Matrix gaming group and has announced a sponsorship with Cypriot team FC AEL Limassol.
July 11 – Italian champions Inter Milan have upgraded their partnership with Qatar airways which will see the brand become the club’s Official Main Training Kit Partner on top of being the club’s Official Airline Partner.
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
July 10 – North Macedonia’s most successful club Vardar Skopje, has signed a sponsorship deal with Austrian gaming company Novomatic.
July 10 – Recast, the micro payment monetisation platform for streamed media, has closed a $5 million funding round with US-based venture capital firm Morpheus Ventures taking the lead, with additional investments from former Manchester United CEO Ed Woodward’s Airstream Ventures, and Cooley.
July 9 – Serie A’s Napoli have confirmed Coca-Cola as the club’s Global Training Kit Partner, taking over from eBay.
July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.
July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.
July 8 – Tani, the mascot for the U-17 Women’s World Cup 2024 in the Dominican Republic, has been unveiled with 100 days to go until the tournament begins.
July 7 – Inter Milan are moving swiftly under their new ownership and have renewed their sponsorship with bank BPER for a further two seasons and added naming rights to the club’s training centre.