Amazon release documentary on life of Sven
August 21 – Terminally ill former England manager Sven-Goran Eriksson has shared a poignant goodbye message in a new documentary about his life.
Football Marketing
Albanian FA dials in telecoms group Abissnet for top tier naming rights
August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.
English FA drives deeper into retail and merchandising business with Fanatics extension
August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform.
Turkey’s Göztepe upgrade Solares Enerji to shirt sponsorship following Super Lig promotion
August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.
Leicester City trade upwards on the Premier League return with LiteFinance deal
August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner.
Juve partner with Prime in push for youth demographic
August 20 – Serie A’s Juventus have partnered with hydration beverage company Prime, co-founded by YouTube stars Logan Paul and KSI, which will see it become the club’s official sports drink.
Man City deliver dairy deal with Yili in China
August 20 – Premier League holders Manchester City have agreed a new regional partnership with Yili which will see the Chinese dairy products producer become the club’s official dairy partner on a multi-year deal.
Chelsea welcome events sales platform Fever as sleeve partner
August 19 – Chelsea have announced events marketing platform Fever as a Principal Partner, which will see the brand feature on the sleeve of both men’s and women’s teams for the coming season.
Linebet targets African gamblers with AS Monaco deal
August 19 – Linebet has become a regional betting partner of AS Monaco, covering Sub-Saharan Africa and the Mena region, the club confirmed.
Man City and Sony release ‘Virtual Etihad Stadium’ via FavoriteSpace app
August 19 – Premier League holders Manchester City have unveiled the ‘Virtual Etihad Stadium’ project, delivered in collaboration with Sony and utilising Sony’s new FavoriteSpace service, the first sports brand to do so.
Floki sails out of the forest for Nottingham crypto deal
August 19 – Nottingham Forest have announced cryptocurrency brand Floki as the official cryptocurrency partner of the club.
Albanian’s top club tiers return to state broadcaster in 3-year deal
August 19 – The Albanian Football Federation (FSHF) has signed a three-year TV deal with Albanian Radio Television (RTSH) for exclusive rights to the Albanian First Division (Kategoria Superiore), Second Division, Albanian Cup and Super Cup matches.
Concacaf agrees multi-year partnership with Saudi Arabia’s PIF
August 16 – Saudi Arabia’s Public Investment Fund (PIF), owner of Premier League Newcastle United and four of the leading clubs in the Saudi Pro League, has agreed a multi-year sponsorship with Concacaf.
Mozzart Bet takes OFK Belgrade naming rights as club returns to Serbian top tier
August 16 – Serbia’s OFK Belgrade, promoted to the Serbian SuperLig at the end of last season, have renewed their shirt sponsorship with bookmaker Mozzart Bet, in a deal that also sees the club change its name to OFK Belgrade Mozzart Bet.