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Football Marketing

Tani to give U17 Women’s World Cup teams a Dominican Republic welcome

July 8 – Tani, the mascot for the U-17 Women’s World Cup 2024 in the Dominican Republic, has been unveiled with 100 days to go until the tournament begins.

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Football Marketing

BPER expands Inter sponsorship with training centre naming rights

July 7 – Inter Milan are moving swiftly under their new ownership and have renewed their sponsorship with bank BPER for a further two seasons and added naming rights to the club’s training centre.

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Football Marketing

Chelsea Women dial in Three, Crystal Palace women deliver TEN

July 4 – Chelsea Women have signed their first training kit sponsorship deal with Three, marking the inaugural women-specific deal as part of a repositioning of the club’s commercial strategy.

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Football Marketing

Spurs complete hattrick of BetMGM Premier League sponsorships

July 4 – Tottenham Hotspur have signed a multi-year partnership that will see BetMGM take over from struggling Getir as the front of training wear partner for the club’s men’s team.

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Football Marketing

Italy’s Serie A gets moving with Enilive title sponsorship

July 4 – Italy’s Lega Serie A has unveiled its new logo incorporating title sponsor Enilive for the first time.

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Football Marketing

Barca put cash before conscience with 1XBET sponsorship renewal

July 3 – FC Barcelona have extended their deal with 1XBET, which will see the controversial online casino continue as the club’s Global Partner and Official Betting Partner until June 2029.

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Football Marketing

Ligue1’s Monaco renew AMP shirt sponsorship

July 3 – AS Monaco have extended their current deal with front-of-shirt sponsor AMP Monaco, signing a new agreement with the Monegasque jewellers which is penned to run until 2026.

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Football Marketing

Liverpool add Husqvarna to sponsorship roster

July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.

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Football Marketing

Ali Koç keeps his car dealership parked on Fenerbahçe shirt

July 3 – Turkey’s Fenerbahçe have extended their main shirt sponsorship with car dealership Otokoç for another year until the end of the 2024/25 season.

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Football Marketing

Inter sign record breaking shirt deal with Betsson

July 2 – Serie A champions Inter Milan have signed a record-breaking partnership with Betsson Sport, penning a new four-year agreement they said the biggest shirt sponsorship deal in the club’s history.

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Football Marketing

Online bookie 96.com bets on a Burnley bounceback to Premier League

June 30 – Burnley, relegated from the Premier League last season, have signed a two-year shirt sponsorship deal with online casino and betting platform 96.com.

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Football Marketing

Adidas secure Argentine FA through to 2038

June 28 – The Argentine Football Association (AFA) have added 14 years to their Adidas partnership, taking a relationship that was formalised in 2001 through to 2038.

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Football Marketing

Tyremaker BKT adds 4 years to Serie B title sponsorship 

June 28 – Indian tyre maker BKT has renewed its title sponsorship of Italy’s Serie B – Serie BKT – for a new four-team term starting this coming season and ending in 2028.

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Football Marketing

Hungry Wolves devour a second betting sponsor with LeoVegas deal

June 28 – Wolverhampton Wanderers have agreed a new multi-year partnership with LeoVegas Group, which will see the group’s sports betting brand BetMGM UK become the club’s official European betting partner for the next two seasons.

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Broadcast

EFL increases media bandwidth with new renewed radio deals

June 27 – The English Football league, whose 72 clubs underpin professional football in England, have renewed its key national radio rights deal with talkSPORT for a further four years.

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