June 27 – The English Football league, whose 72 clubs underpin professional football in England, have renewed its key national radio rights deal with talkSPORT for a further four years.
June 27 – Premier League Wolverhampton Wanderers have stepped away from the traditional big name kit suppliers to do what they say is a “landmark deal” with sportswear brand SUDU.
June 27 – Chelsea FC have expanded their partnership with global analytics software businses FICO.
June 26 – Eintracht Frankfurt has ended their kit deal with Nike, switching to adidas in an initial five-year partnership starting with the 2025/26 season onwards.
June 26 – Bulgarian club Botev Plovdiv has signed a partnership agreement with MyCosmetics, one of the country’s largest and most popular online cosmetics stores. The one-year contract takes effect immediately.
June 25 – Premier League Liverpool have agreed a multi-year partnership with Japan Airlines (JAL) who become the club’s official airline partner.
June 24 – AB InBev brand Michelob Ultra has become the official beer of Concacaf’s club competitions in a joint deal that includes the MLS and naming rights to the Campeones Cup, played between the winner of the MLS Cup and Mexico’s LigaMX.
June 21 – Champions League-bound Aston Villa have extended their partnership with SeatGeek, which will see them remain the Birmingham club’s Official Primary Ticketing Partner for both men’s and women’s teams.
June 19 – Canada Soccer is moving on from its previous media partner Mediapro following a settlement with Canadian Soccer Business (CSB) to the legal action filed in January 2024 with the Ontario Superior Court of Justice.
June 18 – Vivo has continued its big tournament sponsorship with its V3 smartphone unveiled as the official smartphone of Euro 2024. Vivo also sponsored the 2022 FIFA World Cup.
June 14 – With the window of betting company sponsorships on Premier League shirt fronts rapidly closing, Wolverhampton Wanderers have become the latest club to cash-in with a two-year deal with DEBET.
June 14 – Manchester City have agreed a multi-year global partnership with JinkoSolar, a leading globalphotovoltaic and energy storage system supplier.
June 14 – The Albanian football federation (FSHF) has signed two new sponsorship deals on the eve of Euro 2024.
June 13 – UEFA is opening up a new sponsorship programme centred on commercialising its referees across all its competitions.
June 13 – India may have crashed out of AFC World Cup qualifying for 2026, but the second largest country in the world has a growing appetite for football and the confederation is keen to harness its vast population in the regional game.