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Football Marketing

FCB World Squad lines up for fourth season, sponsorsed by Audi and with TV crew in tow

May 29 – FC Bayern has announced the fourth edition of its FCB World Squad, an U19 team comprised of players from all over the world, with Audi as a new partner.

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Premier League

Aston Villa renews Trade Nation sleeve deal for further two seasons

May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.

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Broadcast

Infront picks up Euro package of Bundesliga distribution rights

Bundesliga TV

May 29 – Bundesliga International has appointed Infront to manage a package of international media rights in a four-year deal, starting with the 2025/26 season.

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Broadcast

UEFA.tv documentary from Extraordinary Stories strand wins Sports Emmy Award

May 23 – A UEFA.tv documentary from the confederation’s Extraordinary Stories programming strand, picked up the outstanding short documentary prize at the Sports Emmy Awards in New York on Tuesday night.

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Broadcast

Pixellot to use unmanned cameras and AI to bradcast Tximist Cup

May 23 – Pixellot has announced a new partnership with the Tximist Foundation to broadcast all Tximist Cup matches from the upcoming tournament in Spain using cutting-edge AI technology and unmanned camera setups.

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Football Marketing

Surat Kargo expands sponsorship to Turkish men’s team pre-Euro 2024 finals

May 23 – The Turkish Football Federation (TFF) has signed a two-year deal with the Turkish logistics company Surat Kargo, to become a sponsor of the men’s national team of Turkey.

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Football Marketing

United Airlines get into bed with Wrexham as Welsh club plans US pre-season

May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.

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Football Marketing

Derbystar gets the Bundesliga ball rolling for next season

May 22 – Derbystar have released the official match ball for Bundesliga and Bundesliga 2 ahead of the 2024/25 season.

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Football Marketing

Chase provides low-income support for coach training via Britain’s four home nations

May 22 – Online bank Chase and the four British ‘home’ nations have teamed up to support aspiring coaches from low-income backgrounds by funding 2,900 introductory qualifications and 85 professional coaching bursaries across England, Northern Ireland, Scotland, and Wales.

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Broadcast

LFP Media targets international broadcast growth with 5-year Infront deal

May 22 – Infront has agreed a five-year representation deal with LFP Media for international broadcast rights to France’s Ligue 1 and Ligue 2 across Europe, Asia, and Oceania.

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Football Marketing

Palms Bet doubles up on Levski sponsorship and forgoes €650k of fees

May 22 – Palms Bet, the main sponsor of Bulgaria’s Levski Sofia, is set to more than double its sponsorship payments to the club, according the bookmaker’s owner Milo Borisov (pictured).

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South America

Flamengo set to agree doubling of Pixbet sponsorship

May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship. 

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Premier League

Aston Villa confirm Adidas for new multi-year kit deal beginning next season

May 21 – Aston Villa have confirmed that adidas will be the club’s new kit partner from the 2024/25 season onwards. Adidas will replace Castore for Villa’s debut season in the Champions League.

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Football Marketing

Betano renews Benfica shirt sleeve sponsorship for further three seasons

May 20 – Online bookmaker Betano has renewed its sleeve sponsorship with Portgual’s Benfica for a further three years.

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Football Marketing

Signed napkin that secured Messi’s move to Barca sells for $965,000 at auction

May 20 – A white paper restaurant napkin that formally linked a young Lionel Messi to Barcelona was sold at a Bonhams on-line auction on Friday for $968,600.

Read more …

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