April 4 – Global media and tech business Yahoo has struck a deal between its Yahoo Sports division and streaming platform OneFootball to create a new hub for football content.
April 4 – The Women’s Super League and Women’s Championship are close to finalising a landmark sponsorship agreement, as Barclays prepares to double its financial support for the two leagues.
April 3 – The Football Federation of Montenegro (FSCG) has signed a one-year sponsorship with Crnogorski Telekom, part of the Deutsche Telekom Group.
April 2 – Superbet will become a new main sponsor of South American champions Fluminense in a deal worth at least €7.7 million a year.
March 28 – Online retail marketplace AliExpress, part of China’s e-commerce giant Alibaba Group, has been unveiled as an official partner of Euro 2024.
March 28 – The Premier League has agreed a four-year partnership with virtual reality (VR) software developer Rezzil to develop a VR game which is expected to be launched later this year.
March 27 – Betano has been named the new shirt sponsor of Premier League Aston Villa in a two-year deal worth £20 million per season.
March 26 – Designer brands are elbowing their way into touchline fashion as Real Madrid and Manchester City pen new designer deals to keep the football world in style ahead of their quarter final clash in April.
March 26 – The Turkish Football Federation (TFF) has signed an exclusive four-year retail partnership with 11teamsports Group.
March 25 – La Liga EA Sports has become the first football league to reach 10 million subscribers on YouTube, collecting the prestigious diamond play button trophy to mark the milestone.
March 25 – The Romanian Football Federation (FRF) and Romanian fashion brand Bigotti have signed a partnership agreement until the end 2027. Bigotti becomes the official partner of the Romanian national football team, announced FRF.
March 22 – The German FA (DFB) will drop Adidas for Nike as a kit supplier, bringing to an end a seven-decades-long partnership with the Bavaria-based sportswear giant.
March 22 – Premier League Manchester United have agreed a multi-year global partnership Malaysia Airlines who become the club’s official commercial airline.
March 21 – Amazon Web Services (AWS), the DFL Deutsche Fußball Liga Official Technology Provider, has expanded its partnership to become the Official Generative AI Provider of the DFL.
March 21 – Premier League Newcastle United are launching a digital trading card on the Quidd platform, Animoca Brands’ digital collectibles and NFT marketplace. The first cards will be released later this month and will grow to more than 200.