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Football Marketing

QPR agree shirt sponsorship with online bookie CopyBet

May 3 – English Championship club QPR has agreed a shirt sponsorship with on-line bookmaker CopyBet who also become the club’s official betting partner.

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Sponsorship

MLS goes on the road with Discount Tire deal

May 2 – US tyre and wheels retailer Discount Tire has become a sponsor of the MLS in a multi-year agreement.

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Football Marketing

With their season fizzling out and Nike deal coming to a close, Liverpool unveil 2024 kit

May 2 – Liverpool have unveiled their home kit for the 2024/25 season, the first in the Premier League ahead of the 2024/25 season, as the team continues to struggle domestically in a limp end to an otherwise encouraging season.

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Premier League

BetMGM to take over Spurs kit sponsorship from Getir

May 1 – BetMGM is to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season.

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Premier League

Liverpool extend AXA sponsorships for a further five seasons

April 30 – Liverpool FC have extended their long-term partnership with insurance giant AXA until 2029.

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Digital platforms

Burnley partners with young player scouting and funding app Nordensa

April 30 – Premier League Burnley have announced an agreement with football talent platform Nordensa, which allows fans to discover and financially support trials of young talent from across the world via an app. 

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Broadcast

DAZN fury at ‘slanderous’ DFL statement over rights payments

April 29 – DAZN has responded furiously to a German Football League (DFL) statement on the tender process and the award of broadcast rights to Sky Germany, amid a dispute with DAZN over delayed payments on the existing contract and negotiations for the Bundesliga rights cycle for 2025-2029.

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Football Marketing

Liverpool expand in South Korea with Over the Pitch retail partnership

April 29 – Premier League Liverpool have signed their first-ever retail partnership in South Korea as the club looks to expand its global profile.

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Football Marketing

Unilever signs on for Copa América 2024 in US to push its personal care brands

Aril 29 – Unilever will be a first-time sponsor for Conmebol’s Copa América that will be played in the US across 14 cities from June 20 to July 14.

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Football Marketing

Juventus brings in Two Circles to drive commercial proposition

April 24 – Juventus and WPP-owned sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the 36-time Italian Champions’ new commercial partnerships programme.

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Digital platforms

Man City agree digital collectible deal with Quidd

April 25 – Manchester City have agreed a multi-year partnership with digital collectible business Quidd, a subsidiary of Animoca brands, who first partnered with the treble winners in December 2020.

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Football Marketing

Romania federation gears up for further two years of Autoklass sponsorship

April 24 – The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz’s Romania dealership partner, have extend their sponsorship partnership for another two years. Autoklass began its sponsorship in 2019.

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Premier League

Aston Villa confirms two-season Betano shirt sponsorship

April 23 – Aston Villa have confirmed their shirt and principal partner deal with Kaizen Gaming brand Betano, worth an estimated £20 million over two seasons.

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Concacaf

Lowe’s scores hattrick of Hispanic focussed sponsorships with Copa America, Inter Miami and Messi

April 19 – US home improvement chain Lowe’s has brought a Hispanic focus to a new sponsorship covering Conmebol’s Copa América 2024 USA, MLS side Inter Miami, and Lionel Messi.

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Football Marketing

Montenegran FA toasts extension of Trebjesa beer sponsortship

April 19 – The Football Association of Montenegro (FSCG) has extended its sponsorship contract with Trebjesa Brewery, one of Montenegro’s biggest companies.

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