May 9 – With Lionel Messi back on the pitch and Inter Miami sitting top of the MLS and hammering in goals at more than double the rate of their nearest rival, the club have upgraded their sponsorship roster with a blue chip marketing partner.
May 8 – Striker Darwin Nunez has responded to his online critics by deleting all Instagram evidence of his Liverpool career, thrusting his future into doubt as the transfer window looms.
May 7 – AC Milan have unveiled online casino platform TG.Casino as the club’s Official Regional iGaming Partner in Europe.
May 3 – The French Football Federation (FFF) has now announced that Nike will be its official equipment supplier for the period of the 2026/2027 to 2033/34 seasons as part of a mammoth contract extension, growing the partnership to 23 years in total with the possibility of extending further in the future.
May 3 – The rapidly-growing artificial intelligence industry is making its mark on the scouting and recruitment of the next generation of young footballers. British startup ai.io is emerging as one of the leaders in a sector that it hopes will revolutionise talent identification.
May 3 – From Pep to Pepsi: Pepsi Max has unveiled Jack Grealish as its latest global brand ambassador.
May 3 – English Championship club QPR has agreed a shirt sponsorship with on-line bookmaker CopyBet who also become the club’s official betting partner.
May 2 – US tyre and wheels retailer Discount Tire has become a sponsor of the MLS in a multi-year agreement.
May 2 – Liverpool have unveiled their home kit for the 2024/25 season, the first in the Premier League ahead of the 2024/25 season, as the team continues to struggle domestically in a limp end to an otherwise encouraging season.
May 1 – BetMGM is to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season.
April 30 – Liverpool FC have extended their long-term partnership with insurance giant AXA until 2029.
April 30 – Premier League Burnley have announced an agreement with football talent platform Nordensa, which allows fans to discover and financially support trials of young talent from across the world via an app.
April 29 – DAZN has responded furiously to a German Football League (DFL) statement on the tender process and the award of broadcast rights to Sky Germany, amid a dispute with DAZN over delayed payments on the existing contract and negotiations for the Bundesliga rights cycle for 2025-2029.
April 29 – Premier League Liverpool have signed their first-ever retail partnership in South Korea as the club looks to expand its global profile.
Aril 29 – Unilever will be a first-time sponsor for Conmebol’s Copa América that will be played in the US across 14 cities from June 20 to July 14.