May 15 – AS Monaco have extended their partnership with luxury French furniture brand Roche Bobois for another two seasons, as the club continues to grow one of the most expansive premium partnership portfolios in European football.
May 8 – AS Monaco have announced the extension of their partnership with Portuguese sports nutrition company Zumub, which will remain the club’s official nutrition supplier through to the end of the 2025/26 season.
May 2 – The real estate industry is becoming increasingly attractive to football clubs, and Premier League Chelsea is keen not to miss the gold rush. The club has signed a new global partnership with Damac Properties, a Dubai-based luxury real estate developer.
May 1 – Celtic have renewed their partnership with adidas with a landmark, long-term deal, reportedly extending their collaboration for a further ten-years.
May 1 – FIFA and Global Citizen have launched the FIFA Global Citizen Education Fund, a four-year initiative blending philanthropy and fan engagement that aims to raise $100 million to support children’s education through football.
April 28 – Poland’s Ekstraklasa SA has renewed its long-standing partnership with adidas, securing the global sports brand as the Official Ball Supplier for the country’s top football division until the end of the 2029/30 season.
April 22 – AC Milan have taken another step in their international grassroots strategy with the launch of two Milan Junior Camps in Central Europe this July — in Prague (14–18 July) and Rovinka, Slovakia (21–25 July).
April 22 – The Bulgarian Football Union (BFU) has signed a tripartite agreement with the Junior Achievement Bulgaria Foundation (JA) and the Association for Production, Storage and Trading of Electricity (APSTE) to increase the financial literacy and entrepreneurial skills of junior and youth national football teams.
April 17 – Major League Soccer has deepened its relationship with performance intelligence firm Kitman Labs in a move that could help stitch together a more coherent player development pathway across the United States and Canada — from academy level through to the first team.
April 17 – Spain’s Villarreal CF continues its quiet infiltration of the US youth soccer market with the opening of an academy in Hailey, Idaho—marking the club’s 14th affiliated academy in North America.
April 17 – FC Barcelona’s sponsorship with music streaming giant Spotify continues to blend football with music, with the upcoming El Clasico against Real Madrid on May 11 seeing the club feature Travis Scott branding on their iconic Blaugrana shirt.
April 17 – FC Union Berlin’s main sponsor HomeToGo has dreamed up a novel way for supporters to spend more time at their beloved Stadion An der Alten Försterei – by letting them literally spend the night there.
April 14 – The iconic experience of completing a Panini sticker album during major tournaments has long been a cherished tradition for football fans worldwide. Now, in a groundbreaking development, Egypt’s Al Ahly FC has become the first Middle Eastern club to be featured in the renowned Panini sticker collection, marking a significant milestone in the club’s global expansion.
April 11 – AS Monaco have announced a new five-year partnership with Japanese sportswear manufacturer Mizuno, who will become the club’s official kit supplier from July 1, 2025.
April 7 – German club Borussia Dortmund is always at the forefront of innovative ideas, and their latest partnership pairs football with the pig-skin variety of football as they have collaborated with the Pittsburgh Steelers of the National Football League (NFL).