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Partnerships

AC Milan gets card sharp with Repx licensing deal

June 16 – Serie A’s AC Milan have signed a new licensing partnership with UK fintech company Repx, which will see the launch of a new debit card on the Repx platform.

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Football Marketing

OL to stay on the Ho Chi Minh trail for another 3 years

March 25 – Olympique Lyon have extended their partnership to share best training practices and know-how with the Ho Chi Minh City Football Federation until 2023. 

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Football Marketing

Derbystar renews ball deal early for another four years of Bundesliga

March 15 – Germany’s DFL has renewed its official ball deal with Derbystar for a further four years, concluding the agreement a year before the current deal expires and taking the partnership through to the end of the 2025-26 season.

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Football Marketing

Spurs partner with VivoPower in drive to become carbon neutral

February 25 – It isn’t quite the coffee-ground eco shirt of Forest Green Rovers, but Premier League Tottenham Hotspur have announced a new partnership with a London battery technology company as part of the club’s plans to become carbon neutral.

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Football Marketing

New Balance open up in Serie A taking AS Roma kit deal off Nike

February 16 – New Balance are to take over as AS Roma’s kit supplier from the start of the 2021/22 season, the first Serie A club to join the US leisurewear company’s team roster.

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Football Marketing

Roll-on end to lockdown. Everton agree ticket and travel partnership

January 21 – With hopes for an end to lockdown seemingly high in the north-west of England, Premier League Everton have agreed a multi-year deal with Clarity Sports to become the club’s new Official Team & Business Travel Partner and Match Break partner. 

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Football Marketing

Hummel agree 5-year Saints deal as Under Armour exits early

January 18 – Premier League Southampton have ended their kit deal with US firm Under Armour three seasons early in favour of a new partnership with Danish sportswear brand, hummel.

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Football Marketing

Man City Women looking good with Salento Creazioni Moda partnership

January 5 – Manchester City Women are putting on the style with Italian fashionwear production house Salento Creazioni Moda who have become the team’s first ever global formalwear partner.

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Football Marketing

Mexico’s Liga MX pushes global betting footprint with Genius distribution deal

November 25 – Genius Sports Group has announced a data, streaming and integrity partnership with Mexico’s Liga MX. The Mexican league adds to the deal just signed with the Argentinian FA for its competitions.

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Football Marketing

PSG heats up digital activations with HotForex deal

November 18 – French giants Paris Saint Germain has signed foreign exchange and commodities broker HotForex as an Official Partner for the 2020-21 season.

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Football Marketing

RB Leipzig agrees a passage to India with ISL’s FC Goa

November 16 – RB Leipzig, the football equivalent of a challenger brand in Germany’s Bundesliga, has taken a step outside the general European club comfort zones with a strategic partnership with Indian Super League club FC Goa.

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Football Marketing

Man City link with Capstone Games for football manager mobile game

July 1 – With virtual gaming having become the major growth area for football as the world has been in lockdown, Manchester City, one of the early adopters of efootball, has expanded its immersion in via a new regional partnership with mobile game developer, Capstone Games.

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esports

LaLiga renews EA Sports in 10-year deal with focus on growing eLaLiga Santander

June 25 – Electronic Arts and LaLiga have extended their partnership in a 10-year deal that will keep EA Sports’ FIFA title as the league’s official and exclusive video games partner.

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Football Marketing

Benfica and San Francisco Giants form cross-code trans-Atlantic business partnership

February 7 – Major League Baseball’s San Francisco Giants have partnered with iconic Portuguese club Benfica in a commercial version of moneyball.

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Integrity

Beach Soccer World Wide joins with UN to promote ‘One Humanity’ message

February 6 – With the Beach Soccer Mundialito de Clubes set to kick off in Moscow next week, Beach Soccer World Wide (BSWW) has announced a new partnership with the United Nations to promote the UN Alliance Of Civilizations’campaign (UNAOC), ‘One Humanity’.

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