April 24 – Mitre has unveiled the official match balls for the closing stages of this season’s Emirates FA Cup and Adobe Women’s FA Cup, with new designs set to be used from the semi-finals through to both finals at Wembley.
April 24 – US Soccer has signed Oura, the Finnish wearable tech firm best known for its smart ring, to a long-term partnership that runs across all 27 of its men’s, women’s, youth, and disability national teams. Oura has been with the US women’s team since 2020.
April 23 – The Turkish Football Federation (TFF) has announced a one-year sponsorship agreement between the Turkish eNational Teams and xDrive, one of the country’s leading gaming chair brands. This partnership establishes xDrive as the official sponsor, supporting the national teams across both domestic and international stages.
April 21 – FIFA’s Official Hospitality Provider of the 2026 FIFA World Cup On Location is extending its commercial reach into West Africa ahead of the tournament broadening its relationship with Integral beyond Nigeria to include Ivory Coast, Ghana and Senegal – each of whom have qualified for this summer’s festivities whilst the Super Eagles stay at home.
April 21 – Genius Sports has expanded its footprint in European football with a new multi-year agreement to provide data and AI infrastructure to the Swiss Football League, covering both the Brack Super League and dieci Challenge League.
April 16 – Chelsea have extended their partnership with BingX in a deal that will see the crypto platform remain as an Official Principal Partner of the west London club through the 2026/27 season.
April 16 – KS Cracovia, Poland’s oldest football club, has officially announced a multifaceted strategic partnership with Roc Nation Sports International (RNSI).
April 13 – West Ham United have launched a capsule collection with Seoul-based streetwear label Nivelcrack, marking the club’s first licensed fashion collaboration with a South Korean football-inspired brand.
April 10 – US sports giant Nike has entered exclusive negotiations to replace Adidas as the official match ball supplier for UEFA’s club competitions from 2027-28, covering the Champions League, Europa League, and Conference League through to 2031.
April 10 – Meta Platforms has moved deeper into football with a new global agreement linking its WhatsApp and Facebook platforms with Premier League Arsenal.
April 2 – Paris Saint-Germain have announced a multi-year partnership with Whoop through 2029 that positions the U.S. firm as the club’s Official Health & Fitness Wearable.
March 26 – Nike and WSL Football, the governor of English women’s football highest leagues, have teamed up to push further into performance tech, with the rollout of connected ball and tracking systems set to bring a new layer of data into the Barclays Women’s Super League (WSL).
March 26 – Inter Miami and adidas have announced a five-year extension to a partnership that was inked at the club’s inception back in 2018.
March 25 – The Football Association of Montenegro (FSCG) have renewed their cooperation agreement with Mercury, the official representative in the country of Danish sports equipment manufacturer Select.
March 19 – Manchester City have added another layer to their growing tech stack, confirming a new partnership with N-able which will see it become the club’s Official Cybersecurity Partner across both the men’s and women’s teams.