February 2 – Premier League Chelsea have struck a new sponsorship deal with Live Nation, naming the global live entertainment giant as a Principal Partner for the remainder of the 2024/25 season.
February 7 – Bulgarian second tier club Etar Veliko Tarnovo has renewed its sponsorship with bookmaker Winbet. Etar and Winbet first partnered in 2017, but the sponsorship has been interrupted several times until now.
February 3 – The Democratic Republic of Congo has called on Arsenal, Bayern Munich and Paris St-Germain to end their “blood stained” sponsorship deals with Visit Rwanda because of the ongoing conflict in the region.
February 3 – AC Milan have strengthened their ties with online trading platform Bitpanda, announcing an expanded partnership that will see the company’s logo feature on the back of the Rossoneri’s shirts with immediate effect.
January 31 – Online bookmaker Betano will be the headline sponsor of Brazil’s Super Cup, the season’s curtain-raiser between Flamengo and Botafogo.
January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada.
January 31 – The Canadian Premier League has signed a multi-year deal with WeatherTech Canada, which will see the company become its Official Automotive Accessories Partner.
January 30 – UK mobile network operator EE, has extended its partnerships with all four Home Nations football teams – England, Scotland, Wales and Northern Ireland.
January 29 – Swedish sportsbook Betsson has further strengthened its presence in Argentine football, renewing a front-of-shirt sponsorship deal with Racing Club.
January 27 – The Swiss Football League (SFL) has announced a trio of significant sponsorship deals, including a new title sponsor for the Super League, as it builds momentum ahead of the country’s hosting the UEFA Women’s EURO 2025 later this year.
January 24 – Chelsea Women have announced a new multi-year partnership with Constant Contact, a US-based digital marketing company specialising in helping small businesses and non-profits.
January 24 – 20-time Serie A champions, Football Club Internazionale Milano, better known as Inter Milan, have just signed their first partnership with Saudi Arabian technology company Zain KSA, who will become an Official Regional Partner.
January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.
January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.
January 20 – Bundesliga International and Intersnack Deutschland SE, the company behind the popular snack brand funny-frisch, have signed a long-term partnership agreement, making funny-frisch an official partner of both the Bundesliga and Bundesliga 2.